Week 2 Questions

Complete the following textbook questions:

Chapter 4: Questions 4-1 through 4-5 on page 183

Chapter 5: Questions 5-1 through 5-5 on page 231

Business School Assignment Instructions

The requirements below must be met for your paper to be accepted and graded:

Write between 750 – 1,250 words (approximately 3 – 5 pages) using Microsoft Word in APA style, see example below.

Use font size 12 and 1” margins.

Include cover page and reference page.

At least 80% of your paper must be original content/writing.

No more than 20% of your content/information may come from references.

Use at least three references from outside the course material; one reference must be from EBSCOhost. Text book, lectures, and other materials in the course may be used, but are not counted toward the three reference requirement.

Cite all reference material (data, dates, graphs, quotes, paraphrased words, values, etc.) in the paper and list on a reference page in APA style.

Please find attached questions for assignment.

Please provide original work. No plagiarizing.

Discuss the benefits of virtualization software, as described in the text. Do you agree/disagree with these benefits, or can you think of additional benefits not already presented? Also discuss the security concerns highlighted by server sprawl and how you would propose to solve those in your (real or hypothetical) organization.

At least one scholarly source should be used in the initial discussion thread. Be sure to use information from your readings. Use proper citations and references in your post.

plase cite in APA .

Activity 5.1: Pre-Thought — 2-D Visual Art

In this activity I want you to apply some of the formalistic elements we learned from the previous Module. Look at the image below and discuss what you see using formalistic analysis. Also, does the image evoke any emotional response, if so what and how do you think that emotion is being evoked?

Activity 5.2 2-D Visual Art

In the 19th and twentieth century many artists experimented with artistic style and technique and rebelled against “traditional” attempts to create the “illusion of reality” in art.

In a short essay of no less than 300 words, discuss examples of how this rebellion manifested its in some artists’ work? You may discuss Van Gogh and/or Rothko but I would like to see some reference to other artists describe from the reading as well.

In this project, you will complete a customer profile. In your customer profile, you will focus on a target audience and use data to determine the audience’s needs. You will also describe how you segmented your audience to help inform your stakeholders about who the customer is. Additionally, you will consider a messaging strategy to make sure that your message is delivered to the right people, at the right time, and in the right place.

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Competency

In this project, you will master the following competency:

• Evaluate relevant data and information to determine how to segment and target an audience

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Scenario

Better You!, a small start-up widget company that develops health and fitness apps, has hired you as a communications specialist to help plan how to get the word out about the company’s new app. The owners, Zoey and Brooke, do not have much experience in communications and marketing, so the first thing they are looking for is your support with finding and evaluating data to determine who their audiences are. Since the widgets are online, there should be a wide audience, but they would like to target some specific areas as well.

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Directions

Before you create your customer profile, review the BetterYou! Vision and Product Information in the “Supporting Materials” section.

1. Audience Targeting: First, Zoey and Brooke would like you to explain how you used data to segment and target the right audience.
   • Use data to choose the right target audience. Consider online audiences and specific geographic areas: Where should the company advertise its products now and in the future?
   • Discuss how to use data to identify the target audience’s needs. Consider what data can tell companies about how people use products, and what types of data can be useful in identifying audience needs. What is often missing from data? What strategies can companies use to gather more targeted information?
2. Audience Segmentation: Zoey and Brooke have also asked you to explain how audience segmentation works. This will help you inform your stakeholders about who the customer is.
   • Stakeholders at Better You! are interested in learning how you chose the target audience. Explain how you use audience targeting data to segment an audience. Consider key factors such as distribution, lifestyle, and demographic information.
   • Explain how you used data to communicate with your target audience. How did data such as audience behavior or demographics help you plan your communications?
3. Messaging Strategy: Finally, Zoey and Brooke would like you to discuss how you’ll create a message that meets the needs of the targeted audience. What methods will you use to make sure that the message is delivered to the right people at the right time and in the right place? Others at the company will also want to know that the money spent on advertising is being used correctly.
   • Discuss the best platforms to deliver the message. Inform stakeholders about your strategy for dealing with future changes in audience preferences.

• • • Support your plan with details on how the target audience uses media. Remember to discuss the communication platforms that will engage general online audiences and audiences in a specific location.
  • Explain how to use key metrics to measure the success of the brand’s message. Think about how you might use key metrics to strengthen future communication and messaging strategies.

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What to Submit

Every project has a deliverable or deliverables, which are the files that must be submitted before your project can be assessed. For this project, you must submit the following:

Customer Profile

You have been asked to create a customer profile that should be 750–1,250 words in length (or 3 to 5 pages). The profile should evaluate data to segment and target appropriate audiences for the Better You! app.

Consider your current workplace or a situation you are familiar with. What technical, ethical, and leadership competencies are present and how do they improve the productivity? After posting your initial response, you will compare the competencies in your example to those of other students.

Each student should post an initial response by Wednesday and two replies to the posts of other students by Friday. The initial response should be between 350 words ma

• What technical, ethical, and leadership competencies are present in your workplace and how do they improve the productivity?