you are expected to (1) read the selected article carefully and thoughtfully so that you fully understand it, (2) prepare a 2-3 page outline of that article’s contents, and (3) present a 10-12 minute informative talk about that article to the seminar. Details for the outline and talk follow.
The Outline:
At the top of the first page of your outline provide an accurate citation for the article or chapter using a proper style format. An article citation should consist of author, title, journal, year, volume number, issue number, and pages. Prepare the outline using a consistent system of symbols with proper indentation that exhibits idea relationships in the work outlined.
The Review:
After you have prepared the outline, plan a 10-12 minute presentation. The presentation should start with an introduction. When introducing your review, state the article’s thesis. Be sure to explain how the article relates to an important idea or issue or theme relevant to rhetorical studies of display. The body of the presentation should (1) explain clearly the main analytical points of the essay and (2) illustrate those analytical points with clarifying examples. Good examples will enrich the content of your talk and stimulate interest. Examples preferably should be drawn from the author’s study. If visual illustrations are needed, then reproduce and append them to your outline. (Do NOT pass around a single copy or hold up an image on an 11†x 8.5†piece of paper.) The conclusion should (1) evaluate whether the study disclosed important rhetorical aspects of the display examined and (2) determine whether the author’s approach could be used to study other displays, with a specific example.
The paper should be a 2-3 page paper, double spaced. There is no prompt for the paper. It is meant to get your reaction/response to the reading.
Despite the fact that you are required to give a short summary of the paper (including the name of the author) and what the main points propounded in the article, the paper is NOT supposed to be a summary of the article. After giving the summary (meaning providing the context) you are required to give your reaction to that article. Was it interesting? completely new material to you/ or dd you find that the author did not do justice to the subject.? Does this article make you think of the subject in a different way?
The above mentioned are just a few suggestions you can look at the article, but are in now way, what you have to write about. This is supposed to your reaction tot eh reading.
The paper should have some kind of a thesis and needs to be an academic paper, so please make sure that you have topic sentences and a conclusion.
You are free to use any type of citation, however, please ensure that you are consistent throughout this paper.
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Paper format: 1-2 pages, 12 point font, double spaced
ASSIGNMENT INSTRUCTIONS
Select a MASS MEDIA SOURCE ARTICLE related to sexual health from a popular press media source
Select a PROFESSIONAL RESEARCH JOURNAL ARTICLE relating to sexual health that is of interest to you. Access the library in person or on-line. Some possible journals:
(i.e. magazines such as Men’s Health, Glamour, GQ, Ebony, Self, Vanity Fair, Time, Cosmopolitan, etc…, online source).
*Blog posts on Dr. Lehmiller’s site are NOT ideal articles to write about as a journal article – look for the journal articles that he cites/references in his blog posts then write about those.
Critically read & analyze each article.
Write a 1-2 page paper, which briefly addresses most/all of the questions below.
What further research or information would you want to explore (next research steps) after reading this article?
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I have attached the request information. Please use the resources on the document. an essay for 1500 words is needed.
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Your hospital’s quality scorecard shows that the facility had a lower rate of compliance for the following quality measures compared to other hospitals in the area:
Percent of heart failure patients with left ventricular systolic dysfunction (LVSD) who are prescribed an ACEI or ARB at hospital discharge
Number of acute myocardial infarction (MI) patients who are prescribed a beta-blocker at hospital discharge
Percentage of ischemic stroke patients administered (given) anti-thrombotic therapy by the end of hospital day 2
Hospital administration wants the performance improvement team to research the possible causes for these rates and to develop some potential solutions that will help improve compliance. Select the components of the processes evaluated in these measures that you think may affect compliance. (You may want to review the measure definitions and content at www.qualitymeasures.ahrq.gov which explain the processes and outcomes involved). Then, develop one or two ideas for solutions for each measure, such as educating staff or changing a workflow.
Using APA format, write a 3-4 page proposal to the performance improvement team that details the clinical and administrative processes which you believe are involved that the team should address in creating an improvement plan. Be sure to identify the clinical and administrative data that will be needed to analyze processes and determine how they affect outcomes (mortality).
CHAPTER SEVEN Integrating Data for Operational Success
CHAPTER 7
Today’s methods of reimbursement by the government and by health maintenance organizations (HMOs) have compelled senior leadership of health care organizations to focus on key operational variables in planning their organizations’ budgets. With the help of the finance department, leadership has come to understand that information about length of stay (LOS), patient throughput, discharge disposition, admission criteria, operating room (OR) turnaround time, and resource consumption has critical financial implications.
Therefore the CEO and senior administrators need to monitor these variables in order to maintain a reasonable budget. Typically, the chief financial officer, through the budget process, reports on these operational and clinical variables without reference to the specifics of patient care or of quality. Quality is considered to be separate from a sound budget, but this distinction between financial and quality information makes it difficult for leadership to identify problems and improve hospital operations. Ideally, the quality management department should provide reports of clinical and operational variables that combine with financial reports to produce the hospital’s budget. A combined report would be especially useful because the government requires hospitals to report quality data for accreditation and higher reimbursement.
In this chapter I will offer examples that reinforce the relationship between maintaining quality standards and gaining operational and financial efficiencies. I will illustrate that when leadership is committed to improving quality, and uses measures and quality data to monitor processes and develop improvements, the organization benefits financially.
DIFFERENT DATA TELL DIFFERENT STORIES ABOUT CARE
Report cards are one useful way to translate the experiences of individual patients into a collective representation of the delivery of care. With the aggregated data of report cards, analysis can move from patients’ responses to the question, “How do you feel?†to information about the probability of recovering from a specific procedure or disease in comparison to a similar patient at a comparable institution. That’s a big leap. The report card reflects what it means to have specific treatments at particular places.
Report cards compare hospitals; they force organizations to measure themselves against other similar organizations and against a gold standard (evidence-based medicine). Administrators should take the data from these report cards very seriously and use this information to communicate with the medical staff. Together, administrators and clinical staff can figure out why the data reflect what they do. If the data show that outcomes are poor for certain procedures, administrators should ask the clinicians to examine their processes and explain what led to the poor results. When the administrative approach is analytical rather than confrontational, processes can be examined and improved.
Individuals involved with public health and health care administration should examine the different kinds of report cards so that they can evaluate them. To properly evaluate report card information and use it effectively, administrators should know the source of the data, the reason for the collection, and the intended audience.
WORKING WITH ADMINISTRATIVE DATA
Health care administrative data are readily available, a matter of public record. Because these data are collected for financial reimbursement, they are descriptive, revealing what was done and to whom, but not how or why. It is precisely because these data are administrative that physicians tend to ignore the reports that are generated from them. They know that the data are not subtle enough to accurately represent clinical care.
Physicians often express reluctance to use administrative data to change practice because these data are derived from billing forms, which may not accurately reflect severity of illness or comorbidities and which are entered by clerical personnel, of varying skill, who lack clinical knowledge for interpreting the significance of various diagnoses. It is, for example, difficult to differentiate from the database between comorbidities that might have helped precipitate a stroke (pneumonia or acute myocardial infarction) and those that might have been a complication of the stroke. The only outcome in administrative data is death or survival. However, even if the measure is invalid, when it gets published that your hospital has the highest mortality or infection or complication rate in the state for a specific diagnosis or procedure, it may reveal some problem about the delivery of care. Certainly, such a report will create a public relations issue.
Administrative data, because not clinically motivated, can be insensitive to important aspects of hospital care. For example, if a small community hospital does not have the capability to perform complex cardiac procedures, such as cardiac catheterizations, patients who require those procedures are transferred to a hospital that is equipped to perform those procedures. However, those patients who are inappropriate for transfer because they are too ill or are in the end-of-life stage of care remain at the small hospital. Therefore, when administrative data are collected, it appears as if the community hospital has a very high mortality rate for cardiac patients, with the implication that the hospital is providing very poor care. The actual situation cannot be captured by these data.
In this particular case those hospitals that were receiving very poor report cards due to this problem complained, and the model was changed to account for patient transfers. Unsurprisingly, when the model changed, the results changed. Unfortunately, once a hospital is labeled as “bad,†it is difficult for it to say that the data are wrong. Even if methodologically flawed, the public who read the reports don’t realize it and react.
Large purchasers of health insurance, such as General Electric and Ford Motor Company, have access to hospitals’ administrative data and hire analysts to develop models from these data to determine the expected mortality for particular diagnoses. The companies then can compare hospitals. The models contain such demographic information as age, gender, comorbid conditions, geographical region, diagnosis, and outcome (mortality). The analysis can point out that one hospital has a better performance than another and that the likelihood of dying at one is a certain percentage higher than it is at another. On the basis of these data, the companies can recommend hospitals to their employees. If an employee goes for a procedure and has complications, a long LOS, or an infection or if he or she requires extensive nursing home care or rehabilitation, it costs the purchaser more money than more effective and efficient care would. Therefore, even though these reports are based on administrative data, they have a financial impact on the industry.
WORKING WITH PRIMARY DATA
Primary data, unlike administrative data, are more clinically oriented. Primary data are recorded by physicians and nurses, not by financial coders. When primary data are coupled with evidence-based medicine, the resulting information can be used to examine the cause and effect relationship between treatment and outcome. This relationship is critical for administrators and business leaders to understand. From a business point of view, understanding the profitability of certain procedures and operations can lead to increasing the profit margin of the institution. In order to understand the impact that clinical care has on institutional operations, it is necessary to examine that care in the aggregate. Once care can be explained intelligently and objectively, leadership can take appropriate steps to create a suitable environment and to develop rational, data-driven approaches to care. Once leadership understands the care delivered at the institution, resources can be spent more appropriately.
If data are to be used to improve care, then these data should be primary, collected for the express purpose of understanding the delivery of care. When working with administrative data, you can correlate variables from the database, but when working with primary data, you can actually make certain assumptions and collect data that confirm or deny those assumptions.
For example, the State of New York began collecting primary data with the objective of building a scientific report card that could be refined over time and respond to new information. By collecting primary data about specific diseases, the state forced clinicians to document specific data points in the medical record. From this information a model was developed by a task force of experts from around the state that attempted to explain why people died, not simply encode that they did die. Unlike the secondary data from the administrative databases, this model had some explanatory power.
Report cards, ideally, should be used to discover what can be done to improve care and to evaluate the impact of particular treatments on outcomes. Unlike administrative data, which are not suited to analyzing medical practice, the data from the Centers for Medicare and Medicaid Services (CMS) can pinpoint the population the CMS wishes to study and whose health the agency wants to improve. Analysts determine the specific population and set elaborate exclusion criteria so that the population can be reliably compared. For example, people who suffer heart attacks have all kinds of other issues. One instance of this is that research shows that people who are on dialysis and who require a coronary artery bypass graft (CABG) have a greater risk of dying than other CABG patients do. Therefore, in studies of cardiac mortality among CABG patients, recently dialyzed patients are excluded from the mortality data. This is one of the great advantages of using primary data—the measures can be revised and refined as information leads to increased knowledge.
The CMS uses primary data to assess and improve care; the core measures reflect the assumptions that were made. The assumptions are not plucked from thin air, of course, but based on the evidence of experts and on research.
CASE EXAMPLE: STROKE
Stroke is estimated to affect three-quarters of a million Americans annually and is the third leading cause of death in the United States. Research has not compelled specific treatments for stroke, and therefore there is tremendous variability in how stroke patients are managed. Administrative data are used by external drivers of quality to rank hospitals according to outcomes for stroke. Hospitals with poor outcomes protest the shortcomings of the administrative databases and express the feeling that even the risk-adjusted data cannot possibly address the differences in patient populations among hospitals.
However, administrative data can provoke a useful discussion about care. At one of the hospitals in our health system, risk-adjusted stroke mortality was publicly reported to be higher than the rate found in the rest of the state over a four-year period. The appropriate question to ask when confronted with such data year after year is why? Without the aggregated external data, no single physician or administrator would even have known that mortality was high, never mind inquiring into the cause. When asked about the poor ratings, the physicians said that stroke patients are often elderly and very sick and that dying is a normal consequence of the illness. Perhaps it was possible that this hospital’s patient population was consistently sicker than the population at other hospitals, but even with that assumption care processes could be examined. If this assumption were correct, we should have been able to verify it easily by examining the medical records (primary data) of those elderly patients with stroke who died. Which is exactly what we did.
A multidisciplinary committee analyzed administrative data from nine health system hospitals that admitted a significant number of stroke patients each year, and created a statistical model similar to the approach used in establishing hospital ratings. Our quality management department maintains a database for all system hospitals. For each patient discharged the data include the diagnosis (or more precisely, diagnosis related group, or DRG), ICD-9 codes for comorbidities and complications, various procedure codes, and demographic information. This database allows the physician to review his or her patient population at a glance.
The CMS and two other governmental departments, the National Center for Health Statistics (NCHS) and the Department of Health and Human Services, have set guidelines for classifying and coding health status according to diagnosis and procedure using the International Classification of Diseases, 9th Revision, often referred to as the ICD-9 codes. These guidelines for coding have been approved by the American Hospital Association, American Health Information Management Association, CMS, and NCHS. The goal of the coding guidelines is to maintain consistency and completeness in the medical record.
A regression procedure was used to derive a model to predict death based on premorbid factors. This model described a clinical phenomenon that can be used by clinicians to understand their patient population in terms of factors contributing to patient death. An explanation of death per patient is very different from an explanation of death per population. A single death may be interpreted as part of the accepted statistics for the patient’s disease, but data analysis of a patient population can provide some clues as to causes and or relationships between complication and death.
Because the departments of neurology and quality management took seriously the administrative data that described stroke mortality as greater at our hospital than at other hospitals across the state, the multidisciplinary committee examined primary data from the medical record as well, in order to delve deeper in the effort to discover the reason for the mortality. The clinicians reviewed a sample of the charts, matching all stroke patients who died to a randomly selected stroke patient from the same hospital from the same year who survived.
The first step was to confirm whether the administrative data were accurate and reliable. When the charts were reviewed by a neurologist to determine if the diagnosis of stroke was appropriate, coding problems were exposed. In one hospital the miscode rate was quite high, and also the mortality among miscoded patients was higher than that among the correctly coded patients, thereby artificially increasing overall mortality for the stroke group. This is an important lesson. Because CMS and insurance companies use such administrative databases to compare hospitals’ mortality rates, and for reimbursement, proper coding is important.
Analysis identified seven variables that significantly predicted mortality—age, atrial fibrillation, congestive heart failure, dementia, intracerebral hemorrhage, diabetes mellitus, and anemia—and a formula was developed to calculate the probability of death. The relative risk of death was calculated for each stroke subtype, and then a measure was derived that provided an overall estimate of stroke severity in each hospital in the study.
In examining the medical records of those stroke patients who died, the team noticed that a high percentage had the secondary diagnosis of aspiration pneumonia. Stroke patients typically have trouble eating and swallowing, and the result is that the lungs can be affected. One of the ways to avoid aspiration pneumonia in stroke patients is to give them speech and swallowing therapy. The charts of the patients who died did not indicate that they had that therapy. By looking at the primary data—the medical record—important hypotheses could be made about improving care. The administrative data defined the problem, and the primary data analyzed its cause. The information led to changed practices (increased speech and swallowing therapy) and the mortality rating improved.
After the chart reviews and analysis the data were reviewed with neurologists from all the system hospitals, who agreed to collaborate in an effort to improve outcomes for stroke patients. Mortality was higher in bedridden patients receiving heparin and lower among patients receiving physical therapy, who then had less risk of deep vein thromboses. Blood sugar and blood pressure also were found to be important elements in positive outcomes. Reviewing the data in the aggregate, the group was able to develop consensus regarding an improved and standardized stroke treatment protocol.
OPERATIONAL DECISIONS AND QUALITY DATA
When the data reveal good processes and outcomes, it’s good for business. The case mix index (CMI), a number reflecting the complexity of treatment given a patient, is based on several clinical variables. Because the health care institution gets paid more for a higher CMI, financial and administrative departments have become familiar with analyzing case mix. Administrators track these variables over time, identifying the ratio of surgical to medical patients (the institution gets more reimbursement for surgical procedures), just as they track census information, which provides data on how many patients are admitted to and discharged from the hospital. Census information and variables related to CMI have operational implications for administrators. For example, information about how many patients are in the hospital and for what kinds of medical treatment can influence decisions about staffing ratios, space allocation for different departments, and technology purchases. Therefore clinical and financial variables together affect administrative choices about organizational operations.
The budget reflects the financial goals, priorities, and operations of the hospital. The CEO wants the budget to reflect the idea that the hospital is run efficiently and effectively and that patient outcomes are good. Unlike some other industries, there is a very low profit margin in health care. Hospitals can’t offer discounts. Regulations have to be followed, and the government controls how much money the institution gets paid. Therefore, expenses need to be monitored very closely and processes analyzed carefully. Administration needs appropriate weapons, in this case, the facts based on data, to explain to the governing body the workings of the hospital and how they have an impact on the profit margin.
The goal for administrators is to establish some criteria by which to judge whether certain investments are worthwhile and how different variables interact and are related to each other. Quality management can explain the process of care by identifying and reporting data on crucial variables that influence profit and loss. With quality data, administrators have tools at their disposal to balance clinical, operational, and budgetary issues.
Compliance with regulatory indicators is only one of the reasons to collect quality data. In addition to the numerical data and rankings released on public report cards, qualitative data are also reported in other forms. The Joint Commission on Accreditation of Healthcare Organizations (JCAHO), for example, publishes a hospital scorecard that describes areas that require improvement. For example, the public may be informed through the JCAHO report that patient assessment at a hospital is poor or that a hospital is using inappropriate and dangerous abbreviations when ordering medication. These data are evaluative. The more areas that “need improvement,†the more vulnerable the hospital is to having accreditation problems, because this evaluation suggests poor processes and inadequate facilities, oversight, and operations.
QUALITY AND RISK
Quality management data can help administrators prioritize resource allocation through identifying risk factors in various processes. Quality management methodology analyzes processes proactively, using the failure mode and effects analysis (FMEA), and retrospectively, using root cause analysis (RCA), to find gaps in care that can cause adverse events that are costly from a patient care and organizational point of view. The FMEA, required by the JCAHO as a safety precaution, analyzes the process of care with the goal of identifying the likelihood of a particular process failure and attempts to locate the risk points in a process. Once gaps are found, the multidisciplinary team conducting the analysis estimates the relative harm of that potential error and determines a criticality index, which ranks the most severe consequences of a failure in the process. Together, information about the probability of failure and information about the consequences of failure can guide improvement efforts. The end product of the analysis is an action plan to improve the potential problem.
The close relationship between risk management and quality management can lead to positive relationships between insurance companies and the hospital, because risk management uses quality variables to determine favorable rates in negotiating with insurance companies. Insurance companies are very interested in knowing, prior to giving coverage, how the hospital handles high-risk procedures. Also, having a good quality measure and a good method of root cause analysis can lead to pretrial negotiation that reduces high costs in malpractice cases. Once best practices have been established, staff can be educated about positive clinical outcomes and the associated reduction of malpractice cases. When quality measures are taken into consideration as part of risk-management decisions, the financial results are excellent.
For example, because medication errors are so commonplace, hospitals’ insurance rates can be extremely high. In our system we were able to show our insurers that we had a deliberate process to monitor potential gaps in the delivery of care. One of the improvements in the medication delivery process, for instance, was to have nurses perform a read-back of verbal orders, in order to minimize mishearings and misinterpretations. Data showed that nurses were complying with this safety improvement and that due to this preventive process, errors were reduced. Risk management confirmed the improvement efforts with data that showed that malpractice claims for these errors were reduced. Insurers were then confident that our improvement process was deliberate and that the reduced number of errors was not the result of chance but of careful oversight. Premiums were reduced.
Using measurements and quality management methodology creates efficiency and effectiveness. Proactive safety analysis can reduce malpractice claims and illustrate to insurance carriers that the organization has processes and checks and balances to keep patients safe from harm. This is what our system was able to do with the bariatric surgery protocols, and we gained favorable premiums. Insurers saw that our system anticipated problems and was providing solutions and that the organization was doing its utmost to avoid costly harm to patients.
When there are budget problems, finance often considers staff as an expense. But when there is a high case mix and specialized staff are required for care, then a larger staff might improve patient safety through reducing infection, decubiti, falls, errors, and mortality. Staffing then is not an expense but a way to save unnecessary expenditure that result from problems. The intensive care unit (ICU) may need to have a 1:1 patient-to-staff ratio, but also it may not. With quality data available the acuity of patients can be analyzed accurately and the need for staff assessed. Whereas finance may be able to report on staffing as an expense, quality management may be able to explain the relationship between the care provided by staff and the patient outcome.
When administrators make decisions about prioritizing expenses, it is important that they not cut crucial services that might protect patients from harm. It is the most seriously ill and therefore most vulnerable patients who require the most expensive equipment and highest staffing ratios. Complex patient problems require highly technical equipment and monitoring and the very good management that results in a well-coordinated clinical or nonclinical service. When patient safety is compromised, it is very bad for the organization. When patients die unnecessarily, it is expensive. Mortality reviews require resources, and the bad publicity that accompanies poor outcomes reduces patient volume. The administrator has to understand the concept of unnecessary death (death that might have been prevented by, for example, improving processes to reduce or prevent infection) and be aware of the variables that can be monitored to reduce or eliminate such events.
CASE EXAMPLE: FMEA AND BLOOD TRANSFUSIONS
Hospitals monitor blood transfusions carefully because they are high-risk and complex processes and the consequences of an error, such as delivering the wrong blood to the wrong patient, can be serious, even fatal. Because such great harm can occur, if proactive analysis can prevent an incident that is certainly desirable. Blood transfusion errors occur because the process involves multiple steps and many people, departments, and activities. The FMEA identifies and examines every step in the process.
Think of what is involved. A physician determines that a patient requires a transfusion and writes the order. A nurse draws blood from the correct patient and labels the blood sample with the patient’s name. Although this is the first step in a complex process, even here errors can and do occur. In one reported instance a nurse drew the blood from the correct patient, but the vial for the sample did not have a label and she put the blood in her pocket for future labeling. Hospital policy dictated that blood must be labeled at the patient’s bedside, but this policy was ignored. The nurse got busy, drew blood from another patient, labeled the wrong blood with the wrong name, and an incident occurred. Such a simple thing—not having a label or a pen—can cause a serious problem.
Between the blood draw and the final blood administration there are multiple steps, with each step susceptible to error. Once the blood is drawn and correctly labeled, someone has to transport it to the lab, where the blood has to be accurately analyzed for type and other elements. Once the patient’s blood is properly identified, the matching blood for the transfusion is located at the lab and labeled for the appropriate patient. The policy is that someone from the patient’s floor is supposed to collect the blood and verify the accuracy of the blood type and the patient. Once the blood is on the floor, the policy is that two clinicians have to verify that indeed the correct blood type is being administered to the correct patient. This is a double verification process to ensure accuracy. However, there are instances when policy is not followed, and one nurse may say she “trusted†the other to do the proper verification. Processes and policies are often not followed to the letter, sometimes with tragic consequences.
Transfusion errors are so devastating and yet so common that JCAHO has communicated some suggestions to help hospitals reduce the risk of making such errors. These suggestions stress developing patient identification policies, perhaps with a unique identification band for transfusions, and double-checking blood verification procedures. They suggest discontinuing the common practice of processing multiple samples at one time, and redesigning the environment so that multiple samples are not stored in the same refrigerator.
Education is essential for policies and procedures to be internalized. When activities become routinized, people can easily shift to shortcuts. However, serious errors are often the consequence of trivial actions. Therefore, stressing conformity to the policies and procedures can save lives, protect patient safety, and improve organizational processes and resource management.
COMMUNICATING QUALITY DATA
Over a ten-year period our quality management department was able to educate key decision makers on the importance of various operational and clinical measures and to establish a matrix of reported data that translated bedside care into operations in a format that leaders could easily view and interpret.
All the measures that are reported out on this high-level quality report (see the sampling in Figure 7.1) have the same intention: to objectively monitor, assess, and improve care and the operation of delivering care. Further, the measures appear in sets that communicate complex information, increase awareness of problems and successes in the delivery of care, and promote accountability, because care is objectively and continuously monitored over time.
These measures are reported throughout the organization, to the medical boards, the performance improvement committees, the board of trustees, the CEO, and the chief operating officer. A graphic at the top of each set of measures, a small pie chart, conveniently encodes how the organization is doing on that cluster. The measures in Figure 7.1 reflect a great deal of high-level information about various aspects of care. At a glance the sections of the pie charts distinguish whether the reported indicators are better than, the same as, or worse than the established benchmark. Indicators for the high-risk and resource-intensive environments of the emergency department (ED) and ICU are compared across f
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Please see the attached document for assignment guidelines.
Cite all your sources using APA style. See External Links for guidance in using APA style citations.
Please type assignment up as a MS Word document
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ART EXPERIENCE: Line, value, color, texture, pattern, shape, volume, space, motion, and chance exist all around you in nature and in the things that humans make and build. When you find these visual elements around you, record them with sketches or your camera. For example, look for examples of lines in tree limbs, tall grasses, human hair, veins in leaves, and so on. In the constructed environment, look for tangles of power cords, ribbons, spaghetti, highway lane markings, light poles, power lines, and so on. After you have collected twelve to fifteen examples, make a visual diary of all you have found.
Again, YOU will be fining the images around you that display the visual element that you are choosing to discuss.
Include this visual diary as a series of a few Instagram layout “pictures”. Please describe the visual element that you are identifying. Each “image” should have a few photos, that are all describing the same visual element.
Example below:
Below is one “image”, with a few photos all illustrating examples of LINE. Please use your own example- this is just to show the layout and that all images are showing the same visual element, line.
Below is a copy of a 2005 complaint filed by the U.S. Justice Department against the Zeon Chemical company for antitrust violations. Read through the complaint and answer the following questions.
You have ONE attempt at this Apply Assessment. There is no time limit but you must finish and submit your answers by the due date and time. That means that if you start this assessment too late in the week and you are still working on it when the due date and time are reached, the assessment will automatically submit with what you have finished and any unanswered questions will be counted as incorrect. Do not wait until the last minute. Start the assessment early and use the time to look-up material that you need to consult so that you can answer the question.
BARBARA J. NELSON (CSBN 87952) BRIGID S. BIERMANN (CSBN 231705) Antitrust Division U.S. Department of Justice 450 Golden Gate Avenue Box 36046, Room 10-0101 San Francisco, CA 94102 Telephone: (415) 436-6660 Facsimile: (415) 436-6687
Attorneys for the United States
Originally Filed Jan. 12, 2005
UNITED STATES DISTRICT COURT NORTHERN DISTRICT OF CALIFORNIA SAN FRANCISCO DIVISION
UNITED STATES OF AMERICA
v.
ZEON CHEMICALS L.P.,
Defendant.
| | | | | | | |
No. CR 05 0017 SI
INFORMATION
VIOLATION: Title 15, United States Code, Section 1 (Price Fixing)
San Francisco Venue
The United States of America, acting through its attorneys, charges:
I. DESCRIPTION OF THE OFFENSE
1. ZEON CHEMICALS L.P. is made a defendant on the charge stated below.
2. Beginning on or about May 14, 2002, and continuing until on or about December 31, 2002, defendant and co-conspirators participated in a combination and conspiracy to suppress and eliminate competition by increasing and maintaining the price of acrylonitrile-butadiene rubber (“NBRâ€) sold in the United States and elsewhere. The combination and conspiracy engaged in by the defendant and co-conspirators was in unreasonable restraint of interstate and foreign trade and commerce in violation of Section 1 of the Sherman Act (15 U.S.C. § 1).
3. The charged combination and conspiracy consisted of a continuing agreement, understanding, and concert of action among the defendant and co-conspirators, the substantial term of which was to suppress and eliminate competition by increasing and maintaining the price of NBR in the United States and elsewhere.
4. For the purpose of forming and carrying out the charged combination and conspiracy, the defendant and co-conspirators did those things that they combined and conspired to do, including, among other things:
participating in conversations and meetings to discuss prices of NBR to be sold in the United States and elsewhere;
agreeing, during those conversations and meetings, to raise and maintain prices of NBR to be sold in the United States and elsewhere; and
issuing price announcements and price quotations in accordance with the agreements reached.
II. DEFENDANT AND CO-CONSPIRATORS
5. The defendant is an entity organized and existing under the laws of the state of Delaware, with its principal place of business in Louisville, Kentucky. During the period covered by this Information, the defendant and its subsidiaries sold NBR in the United States and elsewhere.
6. Various corporations and individuals, not made defendants in this Information, participated as co-conspirators in the offense charged herein and performed acts and made statements in furtherance of it.
7. Whenever in this Information reference is made to any act, deed, or transaction of any corporation, the allegation means that the corporation engaged in the act, deed, or transaction by or through its officers, directors, employees, agents, or other representatives while they were actively engaged in the management, direction, control, or transaction of its business or affairs.
III. TRADE AND COMMERCE
8. NBR is used to manufacture, among other things, hoses, belting, cable, o-rings, seals, adhesives, and sealants.
9. During the period covered by this Information, the defendant and co-conspirators manufactured, sold, and distributed NBR in a continuous and uninterrupted flow of interstate and foreign trade and commerce to customers located in states or countries other than the states or countries in which the defendant and co-conspirators produced NBR.
10. The business activities of the defendant and co-conspirators that are the subject of this Information were within the flow of, and substantially affected, interstate trade and commerce.
IV. JURISDICTION
11. The combination and conspiracy charged in this Information was carried out, in part, in the United States within the five years preceding the filing of this Information.
ALL IN VIOLATION OF TITLE 15, UNITED STATES CODE, SECTION 1.
Dated: January 12, 2005
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This assignment has to be at least 300 words. This assignment must have at least 1 in text citation from a credible source
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This portfolio work project asks you to analyze the strategic process using the AFI framework. This analysis will clearly demonstrate your ability to think critically and strategically, and to use evidence to support your thinking.
The Scenario
You work for a management consulting firm that makes regular contributions to a national publication created to help new businesses and entrepreneurs. Your boss has asked you to write an article on the importance of strategic planning for an upcoming issue.
Your Role
You have decided to focus your article on the strategic planning process and the use of a strategic planning framework.
Requirements
To complete this assessment, be sure you understand the AFI framework. Conduct your own research to find recent articles on the value of strategic planning and the role of leadership in the strategic planning process. Now write your article and include:
Analyze the key components of a strategic planning framework.
Assess the value of using a strategic planning framework for long-term success and sustained competitive advantage.
Explain the role of leadership in the strategic planning process. Be sure to address the ethical responsibilities of leaders in the strategic planning process.
Deliverable Format
The Strategic Process is an academic document and should therefore follow the corresponding MBA Academic and Professional Document Guidelines, which can be found in the MBA Program Resources in the courseroom navigation panel.
Read about APA formatting and citing references under “Writing Skills.”
In addition to the analysis, include:
Title page.
References page.
APA formatted references from at least two sources.
3–4 pages in length, in addition to the title and references pages.
Written for new businesses and entrepreneurs.
Evaluation
By successfully completing this assessment, you will demonstrate your proficiency in the following course competencies through corresponding scoring guide criteria:
Competency 1: Assess the importance of strategic management for supporting long term success and sustained competitive advantage.
Analyze the key components of a strategic planning framework.
Assess the value of using a strategic planning framework for long-term success and sustained competitive advantage.
Explain the role of leadership in the strategic planning process.
Competency 5: Communicate business needs, opportunities, and strategies with multiple stakeholders.
Correctly format citations and references using current APA style.
Write content clearly and logically with correct use of grammar, punctuation, and mechanics.
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