mktg600 discussion and discussion responses 2

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Hello,

This is a two part questions. First I will need the discussion question answer which will be below in bold, 300 words APA format. For those response I will need three responses of at least 150 words each.

Is TV advertising still the most powerful advertising medium or has it faded in importance?



Discussion responses

Student one:

Some believe that TV advertising is too expensive and not as effective as it used to be. These critics believe that many consumers tune out the ads, therefore, it would be difficult for the advertisement to make a strong impression. However, there are some that believe TV advertising is just as good, if not better, that other media advertising options (Kotler & Keller, 2016).

TV is still one of the most powerful advertising mediums. TV advertising is highly targeted, measured quickly, and optimized in-flight. Just like everything else, TV is changing and it still dominates the media consumption. Even though consumers have cut back on the amount of time that they watch television, it is not by much. The delivery and the consumption of the content shown on TV has just shifted drastically. Also, with the upgraded technology, TV advertising is able to drive consumers into a prospective customer journey directly via their digital devices. This allows consumers to respond to a TV ad in an instant. Therefore, this allows the advertisers to collect real-time data sources from their TV campaign strategies. The accurate, real-time analytics that advertisers collect give them a competitive edge and gain momentum when building more effective campaigns (Gulick, 2018).

GEICO is a good example of how television advertising has worked and still is working for them. The company has spent hundreds of millions of dollars for advertising on TV. Over the past decade, GEICO has quintupled its revenue; going from a little under $3 billion in 1998 up to over $17 billion in 2013. This has made them the fastest-growing auto insurance company in the U.S. GEICO presents very creative and award-winning ad campaigns that emphasize the different aspects of the brand. The basic message of the company sells directly to consumers with “15 Minutes Could Save You 15% or More on Your Car Insurance.” The campaigns complement each other well and build on the success of each other. Their car insurance messages dominate the airwaves with many auto insurance messages, therefore, it has caused the ads of their competitors to become lost (Kotler & Keller, 2016).

References

Gulick, D. (28 August 2018). Here’s Why TV is Still the Most Powerful Ad Medium. Retrieved from https://www.smartbrief.com/original/2018/08/heres-…

Kotler, P. & K. L. Keller. (2016). Marketing Management (15th ed.). Boston, etc.: Pearson.

Student two:

TV advertising is not the most powerful advertising medium anymore. The new advertising giant is digital media. “Although TV ad revenue increased, digital ad revenue rose by 16.8%, more than double TV’s uptick.” (Wolk, A. 2018, p.1) One of the reasons why digital is taking over is because in the digital world as a person is looking at social media there can be many advertisements on one page. The advertisements can also change many times to different ads that display. Ads that are showing on digital media are also geared more to what that person is looking at. For example, if somebody was just looking at Blue Running Sneakers they may get an ad that keeps popping up every time they turn on the computer or scroll to a new website of the same sneakers they were searching for. They may even be offered a coupon for those sneakers they were just searching for.

Today kids do not even watch regular TV they binge-watch Netflix, Hulu, or some other streaming service which usually does not even have commercials. The other disadvantage of TV advertising is that some people use some sort of DVR. They then will start watching a TV show after it has run for twenty minutes only so they can fast forward through all of the commercials. Unless the TV executives can find some way to force viewers to sit through commercials TV advertising will keep falling to second place to the new and upcoming digital wave of marketing.

Wolk, A. (2018, March 1). As Television Gets More Digital, TV Advertising Needs To Follow Suit. Retrieved from https://www.forbes.com/sites/alanwolk/2018/03/01/a…

Student three:

Advertisements surround us, in both digital and printed forms. Organizations must carefully select which media they will market their products in, based on their targeted audience and how much they are willing to spend to do so. According to Heinig (2018), the seven most influential forms of advertising currently, in no particular order, are television, mobile devices, video, e-mail, search engines, podcasts, and retargeted advertisements. Search engine advertisements appear when certain keywords are entered, while retargeted ads then follow a customer from one website to another based on their browsing history, such as when something appears on their Facebook account after searching for it in Google. Television has been the most dominant medium, but changes in technology are constantly trying to challenge that title.

While the average American watches upwards of five hours of television per day, they also interact with their mobile device for approximately the same amount of time. The way they watch television has started to change though. There is an increase of digital video recorder (DVR) usage and of streaming services, which allow the viewer to skip commercials or eliminate them altogether. However, when watching traditional television, it is very difficult to avoid the advertisements as they are embedded within the show. They also appeal to a customer through sight and sound, which increases one’s ability to remember it. Internet and e-mail advertisements are often visual only, while podcasts are only auditory, and neither are as informative as a television commercial since they are of shorter duration and can immediately be closed by the viewer/listener. Studies have also concluded that consumers feel as though television advertisements are the most trustworthy, since they are aware of how expensive this type of marketing can be for a business. For example, thirty seconds during the Super Bowl can cost several million dollars. Posting something on a social media account is considerably cheaper for a business, if not free, so customers think that this could lead to less reliable information and products. Television is trusted by 61% of consumers, while social media can only claim 38%.

Companies care about building trust and brand equity, but when it comes to advertising, they also clearly care about a return on their investment. In one consumer survey, it was found that after seeing an advertisement on television, about 60% of the viewers may purchase it. Print and online media only led to purchases by approximately 45% of viewers though. Advertising is also influential depending on who is seeing it. Younger people and those who earn higher salaries are more likely to buy something new they see advertised, since older customers have already established their preferences and lower income individuals may not be able to afford to do so.

Based on the sales data and surveys, television is still the most powerful form of advertising. As technology continues to evolve and become cheaper though, and the younger generation continues to utilize more internet based services, it is likely that television advertisement will slowly lose some of its marketing share. It is evident though, that for a business to be successful, it should consider advertising through multiple forms.

References

Heinig, I. (2018, February 7). The 7 Most Influential Advertising Mediums for 2018. Retrieved from The Manifest.

Kotler, P., & Keller, K. (2016). Marketing Management. Pearson.


african american history 41

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answer the question in the article please no copying from the internet..

the questions follow the instruction very carful

why do people fall for fake news 2

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precis as interducation

rhetorical situation

is/ isn’t effective

1300 words

MLA style

it have to have logos, ethos, pathos

writting logically

NOT ASKING FOR PERSONAL FEELINGS

please answer each task on the command line this is a virtual lab 7

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Please answer each tasks on the command line this is a virtual that requires my credentials, that i will give once we have talked. Attatched are the tasks that need to be done

discussion strategic management healthcare administration 4

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Read the attachedChapter 13. Health Information Systems and Strategy.

Chapter 14. Consumerism and Ethics.

Chapter 15. Globalization and Health: The World is Flattening.

Discussion

1.what you thought was the most important concept(s), method(s), term(s), and/or any other thing that you felt was worthy of your understanding.

2. Define and describe what you thought was worthy of your understanding in half a page, and

3. Then explain why you felt it was important, how you will use it, and/or how important it is in healthcare management and administration.

act 450 week 8

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Reference the Excel file containing financial information from footnote disclosures and substantive analytical procedures using data analytics from your instructor.

PharmaCorp will be used as the main analytical procedure tasks you will want to focus on for this assignment. The other companies, Novartell and AstraZoro, will be used as industry comparisons.

The opportunity exists in this case to perform planning and substantive analytical procedures for accounts in the revenue cycle. You may assume that the 2015 financial information is unaudited, but the information from 2014 has been audited. Consider the following trends and characteristics of the pharmaceutical industry and for PharmaCorp in particular as you work on this case:

  • Following many years of dominant financial performance by companies in the United States, Europe and Canada, increased competition is arising from organizations in emerging economies such as Brazil, India, and China.
  • Significant uncertainty exists in the industry due to regulation covering health-care and government reimbursements related to certain procedures and prescribed pharmaceuticals.
  • Policy makers in the industry and governments increasingly:
    • Mandate necessary prescripts for patients
    • Focus on prevention instead of treatment regimes, thereby leading to changes in demand for some products
  • Anticipated growth in the industry is expected to be 5% to 7% in 2016 compared with 4% to 5% in the prior year as stated by leading industry analysts.
  • Pharmacorp started and executed a significant cost reduction initiative aimed at improving efficiency, reducing research and development costs, and eliminating corporate overhead in 2014.
  • PharmaCorp’s credit policies has remained the same over the past several years. Their credit policies are considered stringent in their industry, and they have been criticized on occasion for these policies in relation to their competitors.
  • Two of the companies most popular pharmaceuticals, Sistosis and Vigarvox, are no longer patented as of the last quarter of 2015 and are now facing competition from generic alternatives.

Required:

Part I: Planning Analytical Procedures

  1. Step 1: Identify Proper Analytical Procedures. The senior auditor suggests you should use these ratios (on the financial statement level) for planning the analytical procedures as part of the revenue cycle at the company:
    1. Gross margin: (revenues-cost of sales)/revenues
    2. Turnover of receivables: (revenues/average accounts receivable); use the ending accounts receivable
    3. Receivables as a percentage of current assets: (accounts receivable/total current assets)
    4. Receivables as a percentage of total assets: (accounts receivable/total assets)
    5. Allowance for uncollectible accounts as a percentage of accounts receivable: (allowance/accounts receivable)
    6. Identify other relationships or trends that are relevant as part of the planning analytics. Discuss your reasons for your choices.
  2. Step 2: Evaluate the Data Reliability When Developing Expectations. The data you will use to develop expectations in the revenue cycle has been deemed reliable by the audit staff.
    1. Discuss the likely factors the audit team will consider when making this determination.
  3. Step 3: Develop expectations for accounts in the revenue cycle and for the ratios from Step # 1 that you deem as relevant. Since this is a planning analytical procedure, the expectations are not set at a high a high level of precision. Indicate if you expect a ratio to rise, fall, or remain the same, and explain the level of any anticipated rises or falls, or the range of the ratio. Pharma Corp’s financial information is in the first tab of the Excel worksheet, while the information for Novartell and AstraZoro is available in the last two tabs of the file.
    1. Consider both historical trends of Pharmcorp and the industry on the whole.
  4. Step 4 and Step 5: Define and Identify Substantial Unanticipated Variances. Refer to the text for guidance on materiality.
    1. Apply those guidelines to Step 4 of planning the analytical procedures as part of the revenue cycle for Pharmacorp. Define the meaning of a significant difference. Discuss your reasons for these choices. Discuss the qualitative materiality considerations in relation to this case.
    2. Once you have determined the levels of difference you would consider noteworthy, calculate the Step 1 ratios (and any additional trend or ration analysis you deemed necessary), based on Pharmacorp’s financial statement figures. Identify the ratios where you expect a significant difference.
  5. Step 6 and Step 7: Investigate Substantial Unanticipated Variances and Ensure Appropriate Documentation.
    1. Discuss the accounts or relationships you feel should be investigated further using substantive audit procedures. Discuss your reasons for these choices.
    2. Describe the information that should be a part of the auditor’s report or files.

Part II: Substantive Analytical Procedures

  1. You will see three tabs in the Excel file that should be reviewed: the Pharmacorp Segment Information, Pharmacorp’s Geographic Information, and Pharmacorp’s Other Revenue Information. These tabs display excerpts from Pharma Corp’s footnote disclosures regarding segment, geographic, and other revenue information. Examine these disclosures and discuss the operating segments and geographic regions where the company does business.
  2. Which operating segments generate the most revenue for the company and may be considered the most important? Which regions are the most important to the organization from geographic standpoint? List the three most important products manufactured by Pharmacorp? Discuss any trends you notice in relation to revenue generation for each of these different categories.
  3. Explain the different types of ratio analysis that could be conducted in substantive analytical procedures using the data from the segment, geographic, and other revenue information. An example would be the R&D expenses as a percentage of revenues. How would these substantive analytics be different from the planning analytics? Discuss the trends and relationships that are relevant, and what are the implications in relation to further substantive testing?

Your written response paper should be 8-10 pages in length. It should be completed in Word and Excel. The Word portions should follow the APA format. 4 sources

writing three pages following the instructions below

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Please write a three to three-and-a-half page explanatory synthesis essay about how a marginalized individual can be empowered by the characteristics considered by some others as negative.

The essay must utilize “How It Feels to Be Colored Me” by Zora Neale Hurston and “On Being a Cripple” by Nancy Mairs as source texts. Both authors are concerned with experiences associated with aspects of their identities, and you might consider the interplay between the internal and external, senses of belonging and otherness, and how identity is socially experienced.

Remember to focus on concepts and to use the authors’ arguments as supporting evidence because this essay should synthesize the two arguments in order to advance an entirely new position.

It is important to note that in “How It Feels to Be Colored Me” Zora Neale Hurston uses era-specific terminology. When paraphrasing, utilize what is now considered the socially acceptable terminology, such as African American, a woman of color, and people of color.

In “On Being a Cripple”, Nancy Mairs refers to herself as a “cripple” and “crippled”, but you must refer to her as a disabled person or disabled.

You must:

  • Include a thesis statement that explicitly answers the assignment’s question.
  • Include material from both sources in each body paragraph.
  • Correctly incorporate, cite, and frame quotations.
  • Include a conclusion that broadens the interpretation and speaks to why this new understanding matters.

The essay must be typed, double-spaced, with Times New Roman 12-point font, page numbers, and one-inch margins on all sides. Format according to MLA standards, including a left margin heading, and give the essay an appropriate title.

be willing to write a one page research paper

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Conduct outside research on one of the research examples presented in the text, such as the Boston Gun Project, Pulling Levers, or Victims of Childhood Sexual Abuse: Later Criminal Consequences. For your chosen experiment, answer the following questions:

  1. What technique was used to select subjects and assign them to groups?
  2. What are the independent and dependent variables?
  3. What threats exist in this design?
  4. What conclusions can be made from this research?
  5. What suggestions can be offered to address the threats to the study?

You will summarize each question above in a one-page paper. Your paper should be completed in APA style formatting. Your paper should be double-spaced, 1-inch margins, Times New Roman 12-pt. font. You must have a title page and bibliography page. You much include two scholarly references. You may use your textbook, but it does NOT count as one of the required references.

assignment presentation

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Collect the knowledge you gathered in this course and prepare a 10+ slide PowerPoint presentation as if you were presenting to your workgroup. Make sure you touch on a topic from each week and describe what things you would like to immediately implement. Your presentation should be APA formatted if outside research is cited and free from grammatical errors.

Gather your research from at least 2 sources, other than your textbook. Cite your sources using APA guidelines. All submitted work should be free of grammatical errors.

world culture assignment 2

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Voices of Change

Instructions

In Assignment 2, we ask you to consider the actual words or works of an important spokesperson for their times. After reading that speaker’s words, you will use the provided template to write a two-page response that shares your thoughts about the work in question, the historical events happening during the time the work was produced, and the relevance of the work in the present day. Completing this assignment will give you real insight into the thoughts and feelings of an actual participant in historical events. You will also begin to see how learning from past perspectives helps us better understand the issues we face in our own time period.

To complete this assignment, follow these steps:

  1. Pick one of the three topic choices below.
  2. Access the Assignment 2 Project Paper Template [DOCX].
  3. Download the template.
  4. Save the template to the desktop folder on your computer (or another location of your choice) with the following file name: Your First Name_Your Last Name_HUM 112_Assignment 2_Summer 2019. Here is an example: Lauren_Philip_HUM112_Assignment 2_Summer 2019.
  5. Complete the template that you downloaded. Follow the instructions provided in the template to make sure you add all required content.
  6. Edit your work, making sure you have discussed each bullet point in the template and checking your work for grammatical errors and proper SWS style.
  7. Submit your complete response to Blackboard.
Topic Choices

Topic Choice 1: Frederick Douglass’s speech What to the Slave Is the Fourth of July?

Topic Choice 2: Charles Dickens’s Economic Change and Consequences.

Select one of the following works to focus on for your assignment. You can find all four options in Chapter 28 of your textbook. Page numbers are indicated in the bullet points below.

  • Old Curisosity Shop (textbook page 944).
  • Sketches by Boz (textbook page 947).
  • Dombey and Son (textbook page 951).
  • Hard Times (textbook page 952).

Topic Choice 3: Women Challenge Their Audience.

Select one of the following authors to focus on for your assignment: