marketing case mktgmktg

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MktgMktg case marketing global

MktgMktg case marketing global mktg

MktgMktg case marketing global mktg

provide background for an organization topic of my organization about cancer patients charitable society this includes a final mission statement a final vision statement a hierarchical structure plan and a description of the core functions 1

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I have attached the details .

provide background on your organization. This includes a final mission statement, a final vision statement (See the links below for help with mission and vision statements), a hierarchical structure plan, and a description of the core functions.

mini case 200 300 words

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Discuss the following case, at least three points.

Pamela, marketing manager at TCI, Inc., is very irritated. She spent the whole summer designing a marketing strategy, and according to independent tests, the campaign has, beyond a reasonable doubt, proven to be effective in achieving the objective of retaining customers. Over the last 2 years, it has been observed that the average percentage of customers leaving TCI and moving to a different company is about 20% of the existing customer base, and at this speed TCI will end up losing a lot of customer and money. It is a well-known fact that it costs much more money to acquire a new customer than retaining an existing one so she does not understand Robert who is saying that the promotion Pamela is suggesting will cost a fortune. The promotion consists of giving existing customer a monetary reward so they stay with TCI. Robert says that even though he agrees that that the campaign works, it should not be implemented because the cost does no justify offering the incentive to all existing customers. Pamela insists that you have to see the long-term implications of the initiative and not the short-term investment but Robert does not believe in Pamela’s crystal ball. He keeps saying: “show me the money” and I will agree.

What should they do?

hi guys i have math16 homeworks

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Mathematics canvas I have homework exercise; i will give you my account on canves

article review and write a review

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write a short research paper for a peer-reviewed research paper that pertains to the FEATURES AND ADDED VALUE OF SIMULATION MODELS USING DIFFERENT MODELLING APPROACHES SUPPORTING POLICY-MAKING INFORMATION TECHNOLOGY IN A GLOBAL ECONOMY. This should be a detailed summary of the research paper and what you gained from the research.

You can search for the research papers in the link

https://scholar.google.com/

Requirements:

Must be related to the above topic

Must be original No Plagiarism

References and Citations

power point for the recent paper

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This assignment is a Power point based on the recent research paper you just completed. It must be 10-15 slides in length and is based on that research paper. I have attached a document from the professor with all the guidelines for the power point.

the ethics of artificial intelligence

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read the description of the Eliza program at the bottom of this question. Is it ethical to make people think they are talking to another person when they are not? Does it make a difference if they find the program to be helpful? Would you mind if a Help facility for some software you were using was a machine instead of a person? Have you ever been embarrassed when you thought you were talking to a person but later found out you were not? (For example, have you ever started to respond on the phone only to realize you were listening to an answering machine?)

import javax.swing.*;
public class Eliza
{
public static void main(String[] args)
{
String user;
String msg = "";
String msg1 = "Tell me more about your ";
String msg2 = "You seem to have strong feelings about that";
String msg3 = "Please go on";
String msg4 = "Tell me more";
String msg5 = "Continue";
int random;
int length;
int x, y;
int stopWord;
final String END = "Goodbye";
boolean foundMy = false, foundLove = false, foundHate = false;
user = JOptionPane.showInputDialog(null,
"Hello. I am Eliza, your tharapist. Tell me what" +
"nis troubling you. Any time you want to quit," +
"njust type "Goodbye"""");
while(!user.equalsIgnoreCase(END))
{
user = user.toLowerCase();
length = user.length();
foundMy = false;
for(x = 0; x < length - 3; ++x) // If ""my"" is at end of sentence

case 2 written report assignment bussiness

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WRITTEN REPORT ASSIGNMENT

PROPOSED DETAILS FOR WRITTEN REPORT

The following is an outline describing the format and content to follow for the Written Report.

FORMAT: (Please put your information in the following order)

1. Title Page (separate page) +

2. Table of Contents (separate page) +

3. ½ page Executive Summary (separate page) +

4. Minimum of 5 full pages of text, maximum of 7 pages; double-spaced- meaning one blank space between lines (including headings and sections), indent at the beginning of paragraphs. Make sure you write in paragraphs, not outline or listing information. +

5. Bibliography- (separate page) Minimum of four sources and they all can be online sources. You may also interview people doing that job now right now for 2 of your sources.

6. Total # of pages will be between 9 – 11 pages.

CONTENT:

The theme of this report will be from the following:

BUSINESS CAREER TOPIC – pick a job that you might obtain after you get your degree in a career that you are interested in and research it. This should include: job requirements (education, work experience, licenses, skills), salary, benefits, job duties, employment outlook, and more. The job is Accounting Assistant and their is two article I would like for you to use and also you can use more.

( https://www.accountingdegreetoday.com/degrees/associates/degrees/associates/

https://www.payscale.com/research/US/Job=Accounting_Associate/Salary)

See me for a different topic

Spacing – 1 blank space between Headings, Lines and Paragraphs

Indent at the beginning of a paragraph

Follow my page numbering exactly

Lots of headings – Use the Written Report Headings in Modules 8.3

Proofread for spelling, punctuation and grammar.

Example:

students Topic here

PREPARED FOR:

JOSEPH D’AMATO

BUSINESS INSTRUCTOR

PREPARED BY:

students name here

MARCH 24, 2017

CONTENTS

EXECUTIVE SUMMARY…………………………………………………………….iii

Introduction……………………………………………………………………….1

Differing Approaches to Manufacturing…………………………….1

Competitive Tactics Backfire for Boeing…………………………….2

Opposing Views of the Future……………………………………………..3

Market Gambles—Both Firms “Bet the Company”…………………4

Reference List

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EXECUTIVE SUMMARY

Boeing has been defined by its sheer technical bravado—and at times by its almost willful disregard for financial realities. The Seattle company designed the B-52 in a single weekend and launched the 747 jumbo jet in spite of the many observers who declared it financial suicide. Boeing is the world’s largest aerospace company and the largest exporter in the United States. It has built some 85 percent of the world’s jetliners and has dominated commercial aviation since the 1950s. But in 1999, the once unthinkable happened: rival Airbus sold twice as many planes as Boeing. This report is a comparison of these two competitors.

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Introduction

Boeing has been defined by its sheer technical bravado—and at times by its almost willful disregard for financial realities. The Seattle company designed the B-52 in a single weekend and launched the 747 jumbo jet in spite of the many observers who declared it financial suicide. Boeing is the world’s largest aerospace company and the largest exporter in the United States. It has built some 85 percent of the world’s jetliners and has dominated commercial aviation since the 1950s. But in 1999, the once unthinkable happened: rival Airbus sold twice as many planes as Boeing.

Airbus was founded in 1970 as a consortium of four European partners with homes in Great Britain, Germany, France, and Spain. Airbus would never have gotten off the ground without subsidies from the partners’ governments. In 2001, confident that Airbus could finally stand on its own, the partners turned it into a single private company. Like Boeing, Airbus manufactures a full fleet of planes. Unlike Boeing, it has no jumbo jet. As a result, when it approaches an airline with a package deal, it has no big plane to clinch the sale.

Differing Approaches to Manufacturing

Airbus and Boeing build their planes differently. At Airbus, large airplane components, such as wings, cockpits, engines, and landing gear, are produced by suppliers all over the world and flown in giant cargo jets to a final assembly building in Toulouse, France. There, a handful of employees operating giant machines snap the large plane sections together. The finished aircraft are sold by Airbus Industry, a sales and marketing joint venture owned by the partners. Many once-loyal Boeing customers now find innovative Airbus designs to be technologically superior and more comfortable for passengers.

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Besides offering wider planes that accommodate wider passenger seats, more overhead bin space, and more aisle space, all Airbus jets share the same cockpit design. This uniformity allows pilots to easily shift from flying one model to the next, which can slash pilot training from 30 days to less than 8 and save airlines millions of dollars annually.

Until recently, Boeing customized a cockpit for every model and built airplanes like customized houses: Airlines could select from 109 shades of white paint or 20,000 galley and lavatory configurations. Worse yet, Boeing relied on a manual numbering system to track the 4 million parts and 170 miles of wiring needed for any one airplane. Compared to Airbus, Boeing’s assembly lines were a beehive of activity, and its systems were woefully inefficient. Boeing is now rebuilding its operations and systems, but only after learning its lesson the hard way.

Competitive Tactics Backfire for Boeing

With Airbus gaining ground in the mid 1990s, Boeing decided to deal this challenger a crippling blow. Banking on its ability to overhaul operations, cut production costs by 25 percent, and double production of its profitable 747 line, Boeing offered customers deep discounts on smaller jets to win multi-aircraft orders. But its plan backfired. The company was besieged with more orders than it could deliver on time. Production problems, management turmoil, and a market slowdown (spurred by the Asian economic crisis) collided head-on with Boeing’s planned system upgrades, sending the aerospace giant into a tailspin. The company took years to recover, and the crisis triggered a massive reengineering attempt. Boeing is now following in its rival’s footsteps by outsourcing the manufacturing of more components. “The goal is to transform Boeing into a company focused on design, marketing, and assembly while letting others build the parts,” says one Boeing spokesperson.

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Opposing Views of the Future

Boeing and Airbus have very different visions of the future of aviation. Airbus believes that the number of people traveling between the world’s biggest airports will grow faster than airport capacity, boosting demand for a new generation of gigantic planes. Airbus projects that the market potential for a super jumbo is about 1,500 planes. So it is spending $12 billion to develop the world’s biggest passenger jet, which it claims will revolutionize air travel just as the 747 did. The wide A380 super jumbo double-decker will seat 555 passengers (and can be configured to seat 800), surpassing Boeing’s 416-seat 747-400. The A380 will showcase the latest technology and use light-weight composite materials currently found in military aircraft, making the A380 cheaper to operate per seat-mile than Boeing’s 747-400. But the super jumbo will fly no faster than today’s jets.

“Not worth it,” says Boeing chairman Phil Condit. After taking a close look at the super jumbo, Boeing concluded that it couldn’t make the plane pay. Boeing sees demand for new jets in the 400 plus category ranging between 400 and 1,000 units over the next 20 years. The company plans on servicing this growth with its current 747 model and a new longer-range version that could fly an additional 775 miles without sacrificing airspeed or cargo capacity. In fact, Boeing thinks the Europeans “have gotten themselves in a terrible jam. They just won’t be able to meet their commitments,” says Joe Sutter, the engineer who led the design team that produced the original 747. Airports would need to spend hundreds of millions of dollars to upgrade terminals and taxiways to service the A380 and its two levels of jet ways. Furthermore, the super jumbo’s huge capacity limits its use to only the most densely traveled routes.

In contrast, Boeing is betting that airlines will begin using moderately smaller planes to fly passengers directly between smaller cities, bypassing congested hub airports.

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The company anticipates that new airports will be developed to accommodate passenger needs—especially in trans-Pacific and intra-Asian markets. So instead of building a super jumbo, Boeing will spend about $10 billion to develop a near-supersonic plane that will be able to fly 20 percent faster than today’s conventional planes without breaking the sound barrier and without increasing operating costs. The Sonic Cruiser 20XX will save one hour of flying time for every 3,000 miles flown, which could change the way the world flies (perhaps as dramatically as the introduction of the jet engine.

Market Gambles—Both Firms “Bet the Company”

If the Airbus vision is right, the newcomer will likely steal some of the most lucrative sales from large markets such as Japan, where Boeing holds a commanding market share. For instance, if the Japanese buy the A380, Airbus could become the undisputed world leader in the market for big jets, ending Boeing’s 30-year jumbo-jet monopoly. Furthermore, if it turns out that customers like the A380 better than Boeing’s current 747 or its planned long-range version, they may be tempted to buy their smaller jets from Airbus as well as their larger jets.

On the other hand, if Airbus has misjudged the market demand for super jumbos, the company and its backers would be facing a financial catastrophe. For one thing, developing the proposed A380 could zap resources from existing lines, which would hurt the company’s overall competitiveness at a time when Boeing is devoting its engineering efforts to squeezing costs out of planes and manufacturing processes while developing a smaller plane for faster travel.

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TO COMPLETE THIS ASSIGNMENT YOU WILL NEED 5 FULL PAGES OF TEXT

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Reference List

Cole, Jeff. “Flight of Fancy.” Wall Street Journal, 3 November 1999, A1, A10.

Edmondson, Gail, Janet Rae-Dupree, and Kerry Capell, “How Airbus Could Rule the Skies.” Business Week, 2 August 1999, 54.

Holmes, Stanley. “Boeing Jettisons a Plant.” Business Week, 2 February 2001, 14.

Michaels, Daniel. “Europe’s Airbus Ready to Spread Wings as a Company.” Wall Street Journal, 23 June 2000.

Michaels, Daniel. “Flying High.” Wall Street Journal, 25 September 2000.

Michaels, Daniel. “Giant Jet Gets Orders It Required.” Wall Street Journal, 30 November 2000.

sc335 biochemistry unit 7 assignment

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Final Project Part 2

Your Final Project will consist of three parts that will aid you in completing a research paper and creating an educational brochure that integrates what you have learned about genetic predisposition and how to make the public more aware of the issue you have chosen.

In this second part of the Final Project, you will:

  1. Provide a 1500 word minimum written research essay based on the genetic predisposition of a disease state and the biochemical processes that occur in both the normal and diseased states.
  2. Provide three credible references to support your topic of choice.

Written Report:

Your second task in Part 2 will be to construct a written informative essay. You have chosen a specific condition or disease with a genetic predisposition. In the essay explain the biochemical process that is influenced in addition to describing the genetic patterns of inheritance. By the end of Unit 7, you will need to complete your essay that incorporates the knowledge you have learned in this class and additional research conducted. The essay must include the following:

  • Explanation of the genetic consequences of the observed trait or conditions. Compare and contrast the normal and disease states of the condition and the genetic differences.
  • Description of how the condition is inherited and the population genetics related to the condition. Explain the relationship between genetic information transfer and the structure of nucleic acids.
  • Include a biochemistry review that focuses on the medically applicable concepts and techniques that form the underpinnings of the diagnosis, prognosis, and treatment of medical conditions.
  • Define any genetic testing currently available.

Helpful Writing Tips:

Informative essays do not express the writer’s opinion. Views, pro and con, can be included, but they must be presented in an unbiased fashion, pointing out comparisons and contrasts of viewpoints. One way to do this is to imagine that the audience holds a common view of the topic; the writer’s purpose is to give the audience a surprising new view based on research.

Read more about perfecting your Informative Essay at the Writing Center.

Writing Center. (2019). Writing an informative essay. Purdue Global. Retrieved from https://campus2.purdueglobal.edu/page/college-writing

Research Tips:

When conducting research for this, use scholarly sources. Avoid Wikipedia or other pseudoscience, non-peer reviewed papers.

Use the Library as your primary source. There are some amazing peer reviewed journals available. Be sure to take full advantage of the many databases available to you such as EBSCO Host, Academic Search Premier, and CQ Researcher. Use the advanced search feature to narrow your choices.

Basic Writing Expectations:

  • Your essay should be a minimum of 1500 words in length, not counting the title or reference pages).
  • Include a separate title page and reference page.
  • Double space, font size 10 to 12 pt.
  • Include a highly developed viewpoint/thesis, purpose, and exceptional content.
  • Demonstrate superior organization: use logic.
  • Make certain that your paper is free of grammatical and spelling errors.
  • Avoid plagiarism.
  • Less than 10% of your paper should be quoted material.
  • Use APA style for all in-text citations and references.
  • Always include an introduction and conclusion.
  • For help with citations, refer to the APA Quick Reference.

Submitting your Assignment

Put your Final Project Part 2 in a Microsoft Word document. Save your assignment on your computer using the proper naming convention: last name/first name-SC335-section-UnitX-Report (section is your course section, X is your Unit number). When you are ready to submit your Assignment, select the Unit 7 Assignment Dropbox then attach your file. Make sure to save a copy of the Assignment you submit.

To view your graded work, come back to the Dropbox or go to the Gradebook after your instructor has evaluated it.

probabilities of graduation and publication 1

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Instructions

Professors have hundreds of students in their classes each year. Some professors teach only upper-division courses to students who are in their major course of study. Of this group of students, some will graduate and some will be published.

In the following study, three different universities have been tracking a select group of professors over the course of their employment at that university to determine the number of students who are in a particular professor’s classes, how many of those students have graduated, and if any of them have had their work published. In the attached Excel file, Probabilities, are the totals for each of the professors at the three different universities that participated in the study.

The purpose of this study is to find the probabilities of graduation and publication for the students in the different professors’ courses. While a causal relationship may not be found between a professor and student graduation or publication, we need to rank the professors based on the different probabilities found with the data sets as described below.

Prepare a report (see below) with your ranking of the professors based on the probabilities and conditional probabilities as well as the analysis of each university. Include the following seven (7) items in table format which is provided in the Probabilities file to support your ranking.

Note: Be sure to use five (5) decimal places for your probabilities in the table, as some of them will be quite small. Do not convert to percentages as we are interested in probabilities only here.

  1. The overall probability of students graduating at each of the three universities.
  2. The overall probability of students having a publication at each of the three universities.
  3. The overall probability of students having a publication, given that they graduated at each of the three universities.
  4. The probability of a student graduating for each professor.
  5. The probability of a student having a publication for each professor.
  6. The probability of a student having a publication given that they graduated for each professor.
  7. Rank the professors within each university for each of the probabilities in 4–6. Then find the sum of the ranks and determine an overall ranking for each professor.

Be sure to critically analyze the above calculations in your body paragraphs, explaining how you found each type of probability and then the results you obtained. Be sure to also explain your criteria for ranking in steps 4–7, and defend why you chose that ranking method—as your way might not be the typical method.

Paper Requirements

Write a report that uses the Written Assignment Requirements under the heading Expectations for CSU-Global Written Assignments found in the CSU-Global Guide to Writing and APA (Links to an external site.). Items that should be included, but are not limited Items that should be included, at a minimum, are a title page, an introduction, a body which answers the questions posed in the problem, and a conclusion paragraph that addresses your findings and what you have determined from the data and your analysis. As with all written assignments, you should have in-text citations and a reference page. Please include any tables of calculations, calculated values, and graphs associated with this problem in the body of your assignment response.

Note: You must submit your Excel file with your report. This will aid in grading with partial credit if errors are found in the report.