By tacket scalping, it is referring to the resale of tickets. This is for a Microeconomics Intro course, so it should sound not to complex or use terms that someone in Intro to Microeconomics wouldn’t know yet. Thanks

First Part.

1. Use the Stage-Gate model (Links to an external site.) to develop a theoretical new product or service. Some of your businesses might be service-based, so you may have to be creative in thinking about a new project. While you will not actually be creating a new product, you can still detail the requirements for each stage as well as the metrics you will use to make a decision to continue to the next stage or stop the project. Since this is a theoretical exercise, you can make assumptions while completing each phase.

In short, the Stage-Gate model has the following six phases:

Stage 0: Discover. In this phase, you think of a new product or service idea.

Stage 1: Scoping. This is where you evaluate the idea on its viability and marketability. A SWOT analysis is often used for this phase.

Stage 2: Building a Business Case. Further define the product, the manufacturing requirements, a project plan, and estimated revenues.

Stage 3: Development. A prototype or prototypes are developed.

Stage 4: Testing and Validation. The prototype is tested. If there is a problem, the team goes back to the development stage. If it works, the product can be prepared for Stage 5.

Stage 5: Launch. A marketing strategy is developed and the product is made available to customers.

2. Create a 5 slide presentation that outlines the different kinds of innovations described in the supplemental reading (product, process, and business model). You can supplement your description using chapter 9 from the Entrepreneurship e-book. On the fourth slide, provide a real-world example of each innovation type. On the fifth slide, describe how market research can be integrated in the Stage-Gate model.

Second part

Find an article that discusses the two topics of market research and innovation.

• Summarize the article, noting examples and key points.
• Next, analyze the article. What do you think about what is discussed? Are there key considerations missing or other issues?
• Finally, how do you see market research evolving in the future, specifically considering online/social factors and the dramatic increase in available data?
• Please include a link to the article.

The essay should be at least 300 words.

Question: Is globalization a good thing or bad? Is it making the world richer or poorer? Does globalization promote international understanding and tolerance or does it threaten local cultures? Post a thread in either the Globalization Is Good or Globalization Is Bad folder, and defend your position with factual, economic examples.

Required Readings and Sources:

Textbook: Perspectives on International Relations: Power, Institutions, and Ideas, 6th ed (Links to an external site.). — Henry R. Nau, Sage/CQ Press, 2018. ISBN: 978-1506396224.

Chapter 8: Realist and Liberal Perspectives on Globalization Security, Domestic Economy, Trade, Investment, and Finance

Chapter 9: Identity Perspectives on Globalization Development and Environment

***Associated Powerpoints are attached below for Chapter 8 and 9***

*******Need citations to outside sources, provide economic examples, and refer to the textbook*******

Grading Guidelines:

(1) A clear introduction that addresses directly the question posed by the instructor;
(2) A body of factual examples that support your thesis; these examples may be drawn from either the assigned readings or footnoted sources researched independently by the student; Wikipedia is not an appropriate source for academic essays;
(3) A coherent paragraph structure that highlights your main points; and
(4) Appropriate citations for materials drawn from the works of others; plagiarized threads will be penalized.

(5) Should be approximately 600 words in length.

Week 7 Discussion 2

“Logistics” Please respond to the following:

• Examine the role of logistics in marketing channels and factors that can make the task of logistics complex and expensive.
• Examine the components of logistics systems and propose ways to cut costs for each component.

AND RESPOND TO THIS POST DIRECTLY:

Hilborn

RE: Week 7 Discussion 2

Professor and Classmates,

Just like shipping any good from its manufacture to the consumer shelf, marketing channels buy and take

possession of physical items which must be moved. To explain the logistics components and how each effect

each other in terms of costs, channel member selection is crucial. The example that comes to mind which

involves every aspect of a logistics system is the actions behind the scenes which enable a consumer to go

online, order an item, and it be delivered to the destination of their choice; when they want it.

Using this example, of the aspects involved in the logistical system, order processing starts the journey that encompasses the intermediaries who are tasked specific to physically move a desired object from one place to another after a transaction has been completed. In the event an order is fulfilled by a company like Amazon, they are responsible for inventory control, i.e, ensuring they have the item within their enterprise resource system to meet the end goal of that items’ timely delivery to its destination.

“Fulfilled by Amazon” is acting as both wholesaler who holds goods, and the retailer who has sold the goods. This capability saves negotiation efforts and shortens the marketing supply channel. From an order processing perspective, at this point the cost savings to Amazon are in searching their inventory using the ERP to find a product whose physical whereabouts are closest to the address on the shipping label. Once located in a warehouse, and packaged, material handling costs are saved because the item is in house and does not have to be outsourced to have the item prepared and protected for shipping. To complete the logistics supply chain, transportation selection is the next cost savings due to the physical location of the item demanded, to its consumer, and its predetermined expected date of delivery. As most transportation costs are the most expensive incurred along a logistics supply chain, the shortest route to meet customer expectations probably is.

However, when a company takes into consideration the total cost savings incurred logistically between the order

processing stage and delivery, that shorter route ensures a consumer is happy, and is more cost effective

overall.

https://services.amazon.com/fulfillment-by-amazon/…