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Assignment Content

1. Purpose of Assignment

   All products/services go through a lifecycle of NPI (new product introduction), growth, maturity, and decline. These various stages affect the marketing strategy and promotional efforts for a particular product or service. In Week 3, you will incorporate a product strategy that addresses at least 3 areas of the product lifecycle. The primary objective of this assignment is to allow you to demonstrate an understanding of the factors that can affect the launch of a product or service.

   Assignment Steps

   Create a minimum 700-word product strategy in Microsoft® Word. Complete the following:

   • Select a product strategy.
   • Address at least three areas of the product lifecycle (NPI, growth, maturity, and decline).
   • Create at least two different types of media methods for the product or service. One method must be print and the other must be non-print, both of which highlight your product or service. In your assignment, include 2-3 sentences about each media method (i.e., one paragraph of what you would do, but not how to do it). For example, (this cannot be used in this assignment), a non-print media method would be a Facebook campaign that provides users with a reward for each review (positive or negative) about the use/appearance/price/etc. of the product or service.
   • Determine how you will measure the marketing activities (i.e., what metrics will be used to determine success or failure).
   • Address three elements of the following Product and Promotion List:
   • Integrated marketing communication
   • Advertising strategy/objectives
   • Push and pull
   • Media strategy
   • Advertising execution
   • Direct marketing
   • Public relations/strategies
   • Positioning

   The plan will be a continuation of the global or multi-regional company you chose in Week 1. This will be incorporated into your overall marketing plan for Week 6.
   
   Note: Charts/graphs/tables do not count toward the word count.
   
   Cite a minimum of three peer-reviewed references.
   
   Format your assignment according to APA guidelines.
   
   Submit your assignment.
   
   Grading Guide:
   
   Promotion_and_the_Product_Life_Cyclegradingguide.doc
   
   

   Resources:

   • Center for Writing Excellence
   • Reference and Citation Generator
   • Grammar and Writing Guides

   Copyright ©2018 by University of Phoenix. All rights reserved.
   

BCJ 3601 DISCUSSION BOARD QUESTION UNIT VII

Discuss victimless crimes, and provide an example. Do you think these crimes are truly victimless? Why, or why not?

My classmate wrote this and I have to comment on it:

Victimless crime, also called consensual crime, refers to a crime that doesn’t directly harm the person or property of another. Victimless crimes are typically not included in the common law and are considered crimes mala prohibita. One example of victimless crime is prostitution. The victims of prostitution are mostly the prostitutes themselves. Prostitution is sexual harassment, rape, battering, verbal abuse, domestic violence, a racist practice, a violation of human rights, childhood sexual abuse, a consequence of male domination of women and a means of maintaining male domination of women.

BCJ 3601 UNIT VII ASSESMENT QUESTIONS

QUESTION 1

Which type of crime against public decency involves obscene behavior, not obscene things (like books, photos, etc.)?

		Pornography
		Lewdness
		Prostitution
		Polygamy

QUESTION 2

What do laws against fornication punish?

		Intercourse between family members
		Obscene display of behavior
		Marrying more than one person
		Sexual intercourse between unmarried individuals

QUESTION 3

Who is guilty in bribery?

		The person who offers the bribe
		The person who receives the bribe
		The person who conceived of the idea of attempting bribery
		Both the person who offers and the one who receives the bribe

QUESTION 4

Which is a crime against public decency?

		Treason
		Perjury
		Prostitution
		Embezzlement

QUESTION 5

What is the most common form of obstruction of justice?

		Resisting arrest
		Treason
		Contempt
		Perjury

HSL 2301 UNIT VII DISCUSSION BOARD QUESTION

Do you believe that ISIS is using social media to launch a “war of ideas”? If so, how? Is ISIS winning the war on mass and social media? Why, or why not?

In your peer reply, be sure to examine the different thoughts and viewpoints that your fellow peers have expressed about ISIS, mass and social media. Do you agree or disagree with their viewpoints?

This is what my classmate wrote and I have to comment on it :

Yes, I do believe that ISIS is utilizing social media to launch a “war of ideas”. Social media is the most efficient tool thus far in recruiting members for ISIS. According to Michael O’Hanlon, a Brookings Institution senior specializing in defense and foreign policy, “ISIS still draws about 1,000 foreign recruits a month to Iraq and Syria from nearly 100 different countries through social media”.

ISIS has benefited from the use of social media, in particular Twitter. Even though Twitter took a more forceful approach to ISIS’s use of Twitter in 2014, ISIS continues to remain in control over information that flows on the network. They establish accounts with strong privacy setting and have content shared through smaller unofficial accounts through the use of hash tags. ISIS also produces videos as tools of propaganda. They target particular audiences. ISIS has moreover proven its ability to synchronize its social media efforts with its strategic aims.

HSL 2301 UNIT VII ASSESMENT QUESTION

The two key objectives for ISIS are to threaten the United States and its allies through intimidation and to recruit from outside of the Middle East. How are terrorist organizations like ISIS using the mass media to promote their propaganda? Discuss a real-world strategy and example. Have their strategies been successful? Why, or why not?

Your response should be 200 words in length.

Assignment 4: Workplace Ethics

Due Week 8 and worth 150 points

Overview

This assignment will give you the opportunity to choose a case study, and then write about the ethical implications and the impact of the events that are described. Each case study includes a set of questions that you should answer. You can choose either Case Study 1.1: Made in America or Case Study 6.3: Sniffing Glue.

Write a paper in which you:

1. Analyze the following questions associated with your chosen case study and discuss them using concepts you learned in this course.
   1. What ideals, effects, and consequences are at stake?
   2. Have any moral rights been violated?
   3. What would a Utilitarian recommend?
   4. What would a Kantian recommend?
2. Explain your rationale for each of your answers to your chosen case study with supporting evidence.
3. Your assignment must follow these formatting requirements:
   • This course requires use of Strayer Writing Standards (SWS). The format is different than other Strayer University courses. Please take a moment to review the SWS documentation for details.

The specific course learning outcomes associated with this assignment are:

• Determine the considerations for and process of ethical business decision making to balance corporate and social responsibilities and address moral, economic, and legal concerns.
• Analyze selected business situations using the predominant ethical theories, such as utilitarian, Kantian, and virtue ethics to guide ethical business decision making.
• Determine the implications and impact of various civil liberty laws in the workplace, such as hiring, promotion, discipline, discharge, and wage discrimination.
• Use technology and information resources to research issues in business ethics.
• Write clearly and concisely about business ethics using proper writing mechanics.

Below are 20 terms from your studies in this course. Eight of the terms are identified with an asterisk (*).

1) Define each of the twenty terms in your own words. Do not cut and paste reference material. This is more of an open-book test than an essay, so your responses may be brief, but need to be specific, accurate, and in your own words.

2) For the eight terms that have an asterisk (*), in addition to defining the term, also add if you support what the term represents (why or why not?)

Turn in your completed written document with all responses by the due date listed.

Each term you complete is worth up to 5 points, for a total possible 100 points. Your responses will be judged for accuracy and completeness as assessed by the instructor. This is not a difficult assignment, but your answers (in your own words) need to demonstrate your understanding of the curriculum you studied during this course.

The Twenty Terms:

1. Criminology
2. Assault
3. Battery
4. Deviance
5. Burglary
6. Community Policing (*)
7. Conflict Theory (*)
8. Felony
9. Labeling Theory (*)
10. Restorative Justice (*)
11. Retribution (*)
12. Social Control Theory (*)
13. Social Learning theory (*)
14. Sociopath
15. Terrorism
16. Transnational Crime
17. Utilitarianism (*)
18. Voir Dire
19. White-Collar Crime
20. Public Order Crimes

Need help interpreting summations, would appreciate thorough explanations/walkthrough of concept as well.