marketing management strategy 1
Please analyze and evaluate one existing product or service that has not been marketed successfully. If the brand is not a known brand or is a non-US brand, please also provide the background of the brand (such as a website address) in the appendix of your answer.
1. Please provide a thorough SWOT analysis with detailed and logical reasoning for each item of the SWOT you have identified.
2. Based on the SWOT analysis, please identify target market(s) and provide positioning statement(s) for each target market identified. In addition, you need to justify why such targeting and positioning strategies are chosen.
3. Provide at least two objectives for the new marketing mix strategy to rejuvenate the existing unsuccessful marketing strategy. Please explain and justify your objectives.
4. Based on your objectives in question 3, please provide supporting tactics for each of the four elements of marketing mix. Please explain and justify each tactic.