Based upon a review of the article presented by Kotter International titled “The Key to Changing Organizational Culture (Links to an external site.)Links to an external site.,” how is organizational culture usually formed? Who’s ultimately responsible for how or if it changes? Why do change attempts typically fail?

Attribution Theory and Performance

Prior to beginning this assignment, be sure to read Chapter 4: Cognition, Learning, and the Environment, and read the article “Extending Attribution Theory: Considering Students’ Perceived Control of the Attribution Process”, the Instructor Guidance, and view the following website The Critical Thinking Community (Links to an external site.)Links to an external site. (http://www.criticalthinking.org/).

For this written assignment, you will demonstrate your understanding of attribution theory. In essence, attribution theory states that individuals tend to make sense of (logically prescribe) situations by associating them to self, others, thoughts, feelings, or actions. This theory suggests that learners should consider why they do what they do, and what or who they are giving credit for both the victories and the failures. Further, this theory suggests that if a person believes that they are not good at something, they may attribute their unsuccessful outcomes to external factors, rather than to themselves. In contrast, if individuals have success, they more often may attribute their successes to internal factors.

Using your required resources to support, discuss the following:

• Describe a time where you feel you have failed and blamed someone else: the teacher, the friend, a loved one. (Failure could be academic, relational, and/or organizational – loss of a job.)
• Do you believe that you blamed external things to support a more stable version of your own self-image? (In other words, it could not be your mistake). If not, what other reasons might external variables be attributed for our own performance?
• How do think stability and controllability affect performance attributions, based on our reading this week?
• Why do you think that self-efficacy plays such a critical role in how we process our learning behaviors?
• What strategies could be applied to utilize what we know about self-perception and attributions to increase your learning performance in the future? (Minimum of two strategies.)

Suggested template.

The Attribution Theory paper

• Must be five to six double-spaced pages in length (not including title and references pages) and formatted according to APA style as outlined in the Ashford Writing Center (Links to an external site.)Links to an external site..
• Must include a separate title page with the following:
  • Title of paper
  • Student’s name
  • Course name and number
  • Instructor’s name
  • Date submitted
• Must use headings and sub-headings. See example. (Links to an external site.)Links to an external site.
• Must use appropriate research methods (e.g. use of the Ashford library) and skeptical inquiry (http://www.criticalthinking.org/) to support the content inclusions.
• Must begin with an introductory paragraph that has a succinct thesis statement. Visit the Ashford writing Center to clarify how to create a strong thesis statement and what it helps you to accomplish. You may also use the Thesis Generator (Links to an external site.)Links to an external site.
• Must address the topic of the paper with critical thought. For assistance with the critical thinking portion of the written assignment, please see the information included on the Critical Thinking Community website (Links to an external site.)Links to an external site..
• Must end with a conclusion that reaffirms your thesis. The conclusion typically has two parts: the summary statement (one or two sentences that restate the thesis in a fresh way to reinforce the essay’s main idea) and the clincher (a final thought that creates a lasting impression for the reader).
• Must use at least one scholarly source from the Ashford University Library, in addition to the required e-book.
• Must document all sources in APA style, as outlined in the Ashford Writing Center.
• Must include a separate reference page that is formatted according to APA style as outlined in the Ashford Writing Center. If you are unsure how to create an APA style reference page, please visit the Citation and Reference page on the Ashford Writing Center website.

Assignment Details (Marketing Management)

Select a big national or international brand that has advertisements that feature a famous person or persons. Based on what you know about the brand, discuss the following:

1. What does the brand mean to you? Do you have an emotional connection to the brand? Explain.
2. Who is the target market for the brand? Are you part of the target market? Why?
3. What celebrity or famous person endorses your brand? Is he or she a good fit for the brand? How does the celebrity connect with the target audience?
4. How is the brand advertised to you? Does the company use a mix of promotional tools such as public relations, social media, and traditional options, such as commercials, YouTube videos, and so on? Explain.
5. Who is the competition? Who or what do they use to endorse their product or service?

The following information is provided to help with your assignment:

Getting the message out about a product or service is essential to marketing success. Marketers often choose creative options to get the attention of the targeted customers. The goal of most advertising campaigns is to use a variety of media channels to saturate the marketplace about the brand. This is also known as integrated marketing communications (IMC).

Matching the media to the right customer segments is critical. For example, Millennials—those customers in their 20s and 30s—may find social media channels more relevant to find out more about the brand versus Generations Xers, who may still watch televisions commercials to find out more about the brand.

When developing the communications plan, marketers brainstorm these questions: How is your selected product or service being promoted? What media channels are used? Who is the target market(s)? What are competitors doing?

Select an ethnic minority group that is represented in the United States (American Indian/Alaskan Native, Asian American, Black/African American, Hispanic/Latino, Native Hawaiian, or Pacific Islander). Using health information available from Healthy People, the CDC, and other relevant government websites, analyze the health status for this group.

In a paper of 1,000-1,250 words, compare and contrast the health status of your selected minority group to the national average. Include the following:

1. Describe the ethnic minority group selected. Describe the current health status of this group. How do race and ethnicity influence health for this group?
2. What are the health disparities that exist for this group? What are the nutritional challenges for this group?
3. Discuss the barriers to health for this group resulting from culture, socioeconomics, education, and sociopolitical factors.
4. What health promotion activities are often practiced by this group?
5. Describe at least one approach using the three levels of health promotion prevention (primary, secondary, and tertiary) that is likely to be the most effective in a care plan given the unique needs of the minority group you have selected. Provide an explanation of why it might be the most effective choice.
6. What cultural beliefs or practices must be considered when creating a care plan? What cultural theory or model would be best to support culturally competent health promotion for this population? Why?

Cite at least three peer-reviewed or scholarly sources to complete this assignment. Sources should be published within the last 5 years and appropriate for the assignment criteria and public health content.