Use the below information to write a 6-page research paper on the Western Immigrants and its effects on Manifest Destiny. This will be added to 4 other research papers to create a 25-page research paper on Manifest Destiny.

THIS RESEARCH PAPER IS ONLY REGARDING WESTERN IMMIGRANTS AND MANIFEST DESTINY.

Immigrants:

Chinese immigration into California and treatment (see secondary source #4 & #6)

• Chinese and Mexican labor during the Gold Rush (secondary source #8)
• Chinese and Mexican labor during the building of the Transcontinental Railroad (secondary source #8)
• Relation to Manifest Destiny (secondary source #8)
• Credit-Ticket (primary source #5)

Thesis:

While the idea of an American Manifest Destiny took the better part of a century to come to fruition and maturity, it is so pivotally rooted on the Industrial Revolution, Transcontinental Railroad, and immigrants that without any of these it would never have been realized.

Introduction:

While the idea of an American Manifest Destiny took the better part of a century to come to fruition and maturity, it is so pivotally rooted on the Industrial Revolution, Transcontinental Railroad, and immigrants that without any of these it would never have been realized. The popular editor and columnist John Louis O’Sullivan says, “… in a spirit of hostile interference against us, for the avowed object of thwarting our policy and hampering our power, limiting our greatness and checking the fulfillment of our manifest destiny to overspread the continent allotted by Providence for the free development of our yearly multiplying millions.”(7) And thus, the term “Manifest Destiny” was coined as the motivator of wars, dreams and the God given right of freedom.

The American Industrial Revolution was gateway to Manifest Destiny. With the introduction of the industrial mill in the 1790’s, modeled after the British design (Secondary #5), increased the speed in which cotton thread could be spun into yarn. This same model and process began to revolutionize other industries and a mass increase of productivity was born. The American Industrial Revolution also brought forward wage labor, the coined term “market revolution” and an improved transportation system for raw materials.

Although the locomotive was an invention of earlier years, Manifest Destiny and the American Industrial Revolution urged the rush for the completion of the Transcontinental Railroad (primary #3). The Transcontinental Railroad is arguably the greatest accomplishment of America in the 19^th century. Prior to the Transcontinental Railroad, the Central Pacific and the Union Pacific were two rail lines that joined in Utah, on May 10, 1869 creating the first rail line to connect citizens and goods from San Francisco, California all the way to Omaha, Nebraska.

As the Euro-Settlers pushed west in expansion, they were quick to realize that they were not alone. During the building of the Transcontinental Railroad, the California Gold Rush and the Mexican-American war came an influx of Mexican and Chinese immigrants (secondary source #8). Although these immigrants had gained entrance to America like the Euro-Settlers, they were treated with harsh discrimination. Although Mexican Americans were given opportunity to American citizens after the Mexican-American War, they were still treated as second-class, discriminated citizens.

“The Oregon Treaty was one of the first successes of Manifest Destiny.” (secondary #9) In 1846, the Oregon Treaty was signed and proved that Manifest Destiny was real and proved that the west was worth fighting for. Prior to the Oregon Treaty, the Oregon Trail, a 2,200-mile-long route stretching from Missouri to Oregon, led settlers seeking land and freedom to the wide-open, unsettled, West; The picture of Manifest Destiny.

Two years after the Oregon Treaty was signed, gold was discovered while James Marshall was constructing a sawmill in California (secondary #11). As the rumors of the deadly Oregon Trail spread east, so did the rumors of gold in California. Although it would be another 20 years before the railroad would be complete, Clippers were commissioned to take those seeking the “American Dream” from the east and into San Francisco.

Bibiliography

Primary:

• Danver, Steven L. “VOLUME 1: MANIFEST DESTINY: The Discovery of Gold in California.” Defining Documents: Manifest Destiny & the New Nation (1803-1859), August 2013, 210–18. https://search-ebscohost-com.ezproxy.snhu.edu/login.aspx?direct=true&db=khh&AN=127122394&site=eds-live&scope=site.
• “Volume 1: Manifest Destiny: Supplemental Historical Documents: Present at the Beginning of the Gold Rush.” 2013. Defining Documents: Manifest Destiny & the New Nation (1803-1859), August, 219–22. https://search-ebscohost-com.ezproxy.snhu.edu/login.aspx?direct=true&db=khh&AN=127122395&site=eds-live&scope=site.
• “Pacific Railway Act.” 2017. Pacific Railroad Act of 1862, August, 1. http://ezproxy.snhu.edu/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=ulh&AN=21212851&site=eds-live&scope=site.
• Digital Public Library of America. “Building the First Transcontinental Railroad.” Ida B. Wells and Anti-Lynching Activism | DPLA. Accessed January 25, 2019. https://dp.la/exhibitions/transcontinental-railroad/history.
• “Credit-ticket System.” Immigration to the United States. Accessed May 26, 2019. http://www.immigrationtounitedstates.org/450-credit-ticket-system.html.
• U.S. Government, “Oregon Treaty,” HST 325 – U.S. Foreign Relations to 1914 (MSU), accessed May 26, 2019, http://projects.leadr.msu.edu/usforeignrelations/items/show/42.
• John O’Sullivan, “Annexation,” The United States Magazine and Democratic Review, Volume 17 (New York: 1845), 5-6, 9-10.

Secondary:

• Schakenbach Regele, Lindsay. 2018. “Industrial Manifest Destiny: American Firearms Manufacturing and Antebellum Expansion.” Business History Review 92 (1): 57–83. https://search-ebscohost-com.ezproxy.snhu.edu/login.aspx?direct=true&db=ecn&AN=1723079&site=eds-live&scope=site.
• Miller, Richard Ulric. 1974. “American Railroad Unions and the National Railways of Mexico: An Exercise in Nineteenth-Century Proletarian Manifest Destiny.” Labor History 15 (2): 239. doi:10.1080/00236567408584293.
• Hart, John M. 2002. Empire and Revolution : The Americans in Mexico Since the Civil War. Berkeley: University of California Press. https://search-ebscohost-com.ezproxy.snhu.edu/login.aspx?direct=true&db=nlebk&AN=90489&site=eds-live&scope=site.
• Gordon H. Chang. “”China and the Pursuit of America’s Destiny: Nineteenth-Century Imagining and Why Immigration Restriction Took So Long”.” Journal of Asian American Studies 15, no. 2 (2012): 145-169. https://muse.jhu.edu/.
• “Economic Growth and the Early Industrial Revolution.” Ushistory.org. Accessed May 26, 2019. http://www.ushistory.org/us/22a.asp.
• “Chinese Immigration and the Transcontinental Railroad.” Immigration Direct. Accessed January 25, 2019. https://www.uscitizenship.info/Chinese-immigration-and-the-Transcontinental-railroad/.
• The American Industrial Revolution. [Electronic Resource (Video)]. 2001. New York, N.Y. : Films Media Group, [2012], c2001. http://ezproxy.snhu.edu/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=cat04477a&AN=snhu.b1147925&site=eds-live&scope=site.
• “Chinese Immigrants and Mexican Americans in the Age of Westward Expansion.” Khan Academy. Accessed May 26, 2019. https://www.khanacademy.org/humanities/us-history/the-gilded-age/american-west/a/apush-chinese-immigrants-and-mexican-americans-westward-expansion.
• “Oregon Treaty 1846.” Omeka RSS. Accessed May 26, 2019. http://projects.leadr.msu.edu/usforeignrelations/exhibits/show/manifest-destiny/oregon-treaty-1846.
• “Oregon Trail.” HistoryNet. Accessed May 26, 2019. https://www.historynet.com/oregon-trail.
• “California Gold Rush.” Omeka RSS. Accessed May 26, 2019. http://projects.leadr.msu.edu/usforeignrelations/exhibits/show/manifest-destiny/california-gold-rush.

QUESTION 5

1. What do you feel is the relationship between personal ethics and business ethics? Are they or should they be the same?

   Your response should be 200 words in length.

QUESTION 4

1. If you owned a small business, would you develop a code of business conduct? If yes, what variables would you include? If not, how would you ensure that your employees were following ethical business standards?

   Your response should be 75 words in length.

QUESTION 3

1. Discuss bribery. Would actions, such as politicians adding earmarks in legislation or pharmaceutical salespersons giving away drugs to physicians, constitute bribery? Identify three business activities that would constitute bribery and three actions that would not.

   Your response should be 75 words in length.

QUESTION 2

1. Why is it important not to view the concept of “whistleblowing” as “tattling” or “ratting” on another employee?

   Your response should be 75 words in length.

QUESTION 1

1. How can firms ensure that their code of business ethics is read, understood, believed, remembered, and acted on rather than ignored?

   Your response should be 75 words in length.

Discussion Questions Examining Campaign Strategy

As you read in the case study, it is important to recognize that the messaging strategy used by The Other Hangover campaign was intentionally designed to be provocative in an effort to stand out and grab college students’ attention.

1. What are some of the potential criticisms that members of the community might have regarding the approach of the campaign and its focus on reputations and the social consequences of binge drinking? Gilkerson, Gross & Ahneman “The Other Hangover” Case Studies in Strategic Communication, 2 | 2013 115

2. What “public relations” issues should the sponsors of the campaign be prepared to address, and what key messages should they emphasize when responding to these criticisms? Are some of the potential criticisms of the campaign fair?

3. While obviously everyone will not always agree with the messaging used by a public health campaign, does this particular campaign cross a line and go too far in attempting to be edgy? Campaign Sponsorship and Strategy Implications The Other Hangover was developed independently by group of undergraduate advertising students participating in a competition—and the money used to implement the campaign they created was provided by an outside group which is funded by the distilling industry.

4. If you were a key administration official at the University where this campaign was developed, what concerns would you have about allowing the campaign to be implemented on campus?

5. Is the source of the campaign funding, corporations within the alcohol industry itself, a potential ethical issue?

6. What might be some of the unintended messages that community members might take away from this campaign?

7. What other members of the community, such as health and public safety officials, might consider themselves to be stakeholders in a campaign like The Other Hangover—and what sorts of concerns might those individuals have about the campaign? Campaign Messaging and Advertising Executions Look back at the various advertising executions used by The Other Hangover campaign, including the print ads (used for posters and bus shelter ads) and sidewalk-cling messages. Gilkerson, Gross & Ahneman “The Other Hangover” Case Studies in Strategic Communication, 2 | 2013 116

8. Considering the messaging strategy and advertising images that were chosen, who specifically do you think the “target audience” was intended to be? Are there certain audiences that are ignored by the campaign?

9. Do you think the messages and images in the campaign could be misinterpreted (or considered offensive) by some audiences?

10. Are there ways in which the campaign could be adapted to better communicate to some groups, or would this serve to dilute or otherwise weaken the message? Campaign Evaluation Effort Evaluating the success or failure of an advertising campaign is often a difficult and messy endeavor, especially because a real world campaign doesn’t operate within a vacuum (or in a controlled laboratory!), but instead is only one part of a noisy and complex media environment.

11. Considering the results outlined in the case study, did the evaluators of The Other Hangover campaign create useful measures for the success of the project?

12. Was their evaluation design, which utilized a series of longitudinal online surveys of University undergraduates who were exposed to the campaign, a fair approach in gauging student reactions and attitudes toward the campaign? What other types of evaluation efforts could have been conducted?

13. Considering the results of the evaluation, should the campaign organizers declare that the project was indeed a success?

14. Realizing binge-drinking isn’t likely to be eliminated through a single campaign, how should “success” be defined when thinking about a campaign like The Other Hangover?

Objective: This assignment is to familiarize you with various VALS lifestyle profiles, including your profile, which is a powerful psychographic segmentation tool, and demonstrate the relationship of segment profiles to product/service and communication strategy.

Go to the web site of the Stanford Research Institute (SRI): http://www.strategicbusinessinsights.com/vals/

First, read the description of various lifestyle profiles.

Click on Vals Survey on the main page and then “Take the survey” link. Complete the survey (Note: For income question, select an anticipated figure after graduation.)
Examine your primary and secondary lifestyle profiles in detail, and copy and paste them onto your write-up page.
Requirements: (1) Choose a specific product category such as hotels (budget, upscale, or luxury, hotel casino, etc), or restaurant (casual, family, or theme, etc); (2) Discuss what type of products/services and benefits the hospitality companies in the category of your choice should offer to appeal to your customer profile; and (3) Include a discussion of your communication strategy and type of messages/slogans you would use in your advertising to target your customer profile more effectively. Your write-up should be at least 1.5 page (single-spaced and 12 pts font size). Please note that the 1-page length requirement excludes the descriptions of your primary and secondary profiles.