• How relevant is the information being presented in each campaign? Provide examples.
• Week 4 ProjectAssignment Due July 26 at 11:59 PMCompleting a Creative Brief
  Using the information you created in Week 1 Project, complete the following creative brief:
  • Creative Brief Template One
  • Based on your research, create a 2- to 3-page report that includes all components of the creative brief and supporting documentation on how you answered each component of the brief.
    Be sure to support your points for each of the components in parenthesis with data from the program and outside research.
    Submission Details:
  • Name your document SU_PHE4030_W4_A2_LastName_FirstInitial.doc.
  • Submit your document to the Submissions Area by the due date assigned.
  • Support your responses with examples.
  • Cite any sources in APA format

My Week 1 project is attached along with the Creative Brief Template

PLEASE ALL ORIGINAL WORK NO PLAGIARISM!!! 

Consider your readings for the week on the six stages of critical thinking. At the beginning of this class, where do you think you are starting? According to the readings, what makes you fit within the criteria of that kind of thinker? What are some of the benefits and downfalls of that kind of thought? 

Your work should be at least 500 words, but mostly draw from your own personal experience. This should be written in first person and give examples of the kinds of ways you are currently thinking. Be sure if you are using information from the readings that you properly cite your readings in this, and in all assignments. 

In your post, consider the impact of one of the following topics and how it influences safety and quality:

• The Affordable Care Act
• Pay for performance/value-based reimbursement
• Meaningful use
• Core measures
• Joint Commission accreditation
• CMS reimbursement requirements

Select one of the topics listed above and indicate how that factor influences safety and quality in the healthcare industry.

QUESTION 1

1. The basic components of the scientific method include
   examination and diagnosis
   treatment and prognosis
   a and b
   none of the above

5 points   

QUESTION 2

1. Positivism
   is a fundamental assumption of scientific inquiry
   assumes life is random
   has nothing to do with scientific inquiry
   assumes nothing about logical, persistent patterns of regularity in life

5 points   

QUESTION 3

1. Scientific theories
   do not require evidence and must be potentially testable
   are based on evidence, must try to explain or predict something, and must be testable
   are not necessary to derive research hypotheses
   are always vague

5 points   

QUESTION 4

1. What is the purpose of an IRB when developing research plans?
   A panel of persons that will review research plans with regard to ethical implications
   A panel of persons that will ensure the study is done ethically
   A panel of persons that are formed to review research plans and in so doing will help protect the organization and researcher
   all of the above

5 points   

QUESTION 5

1. Major factors involved in the development of health services research include
   the diminished role of the government in health care
   the need to demonstrate value of health services
   the expanded role of government in health care
   a and b
   b and c

5 points   

QUESTION 6

1. Conceptualization is the process of specifying and refining abstract concepts into concrete terms. True
   False

5 points   

QUESTION 7

1. A conceptual framework:
   does not guide the course of research
   has no relevance to the analysis of research and interventions
   synthesizes and guides the course of research
   has no place in scientific research

5 points   

QUESTION 8

1. Which general theory of disease causality is environment sensitive and reductionistic?
   germ theory
   lifestyle theory
   environmental theory
   health service theory

5 points   

QUESTION 9

1. The WHO defines health merely as the absence of disease. True
   False

5 points   

QUESTION 10

1. What are ADLs? How are they measured and what do the measures focus on?— Font family —- Font size —- Format –HeadingSub Heading 1Sub Heading 2ParagraphFormatted Code– Font family –Andale MonoArialArial BlackBook AntiquaComic Sans MSCourier NewGeorgiaHelveticaImpactSymbolTahomaTerminalTimes New RomanTrebuchet MSVerdanaWebdingsWingdings– Font size –1 (8pt)2 (10pt)3 (12pt)4 (14pt)5 (18pt)6 (24pt)7 (36pt)Path: pWords:0

5 points   

QUESTION 11

1. Primary data
   is generally less expensive and time consuming than secondary data
   is generally more expensive and more time consuming, though also generally more relevant than secondary data
   refers to data collected by others than the researcher
   does not refer to data collection for research

5 points   

QUESTION 12

1. The CMS collects population-based administrative data that:
   provides data on expenditures and sources of payment for health services of Medicare beneficiaries
   provides data on Medicare beneficiaries satisfaction with care
   provides Medicare utilization and enrollment data linked to NCHS survey data
   all of the above

5 points   

QUESTION 13

1. When research grants are used, the researcher has responsibility for the design, modification and implementation of the research project. True
   False

5 points   

QUESTION 14

1. What type of research review guides the formulation of research questions, the design of the study, is used in the initial part of the research product, and may focus on research methods or outcomes?
   literature review
   outcome review
   test review
   college review

5 points   

QUESTION 15

1. Disadvantages of research review include
   There are no disadvantages of research review.
   missing information
   inconsistencies
   b and c
   none of the above

5 points   

QUESTION 16

1. The primary advantage of secondary analysis is savings in money, time and personnel. True
   False

5 points   

QUESTION 17

1. There are no quantitative elements in qualitative research. True
   False

5 points   

QUESTION 18

1. In a focus study group, the participants are statistically representative of a meaningful population. True
   False

5 points   

QUESTION 19

1. Social science and health services experiments often occur in real-life settings. What are experiments in a natural setting called?
   natural experiments
   field experiments
   laboratory experiments
   outside experiments

5 points   

QUESTION 20

1. One of the weaknesses of survey research is that it has little transparency. True
   False

   

Use the SWOT Analysis worksheet provided to complete this assignment.

Review the SWOT Analysis PowerPoint® presentation prior to completing this assignment.

Based on the review of the Stevens District Hospital strategic planning scenario, conduct a SWOT analysis to generate a list of perceived strengths, weaknesses, opportunities, and threats for the hospital.

• Strengths and weaknesses are traits internal to the hospital (i.e.,  strong physician loyalty to hospital, aging building, and availability  of financial resources).
• Opportunities and threats are external to the hospital, such as a  mall facility available for lease or a competitor hospital opening two  physician practices in your market.

Write a 700- to 1,050-word  analysis that incorporates the key components of a SWOT analysis for  the scenario described in Week One to generate a list of perceived  strengths, weaknesses, opportunities, and threats. The analysis will  include the following:

• Analyze the purpose of conducting the analysis in the context of the scenario.
• Analyze the limitations and advantages of conducting a SWOT analysis on your own (vs. with a group of stakeholders).
• Use the table provided to record your analysis of the information  from the strategic planning scenario and generate two factors for each  of the SWOT categories (strengths, weaknesses, opportunities, and  threats).

Cite at least 1 peer-reviewed, scholarly, or similar references to support your assignment.

Format your assignment according to APA guidelines.