As you have seen this week, a marketing plan is a tool to help an organization achieve the goals and objectives identified in its strategic plan. In order to be effective, a marketing plan must accurately reflect what the health care organization is trying to accomplish. The marketing plan should also offer a realistic assessment of the market environment, the organization’s position in that market, and a clear and logical strategy consistent with actual conditions and desired outcomes.

In this Application, you will identify and evaluate an actual marketing plan for a health care organization.

To prepare for this Application Assignment:

• Review this week’s Learning Resources.

• Locate and select a health care marketing plan from the Internet, library, or the organization with which you are associated.

To complete this Application Assignment, write a 3-page paper analyzing your chosen health care marketing plan. Be sure to address the following:

• Briefly describe the health care organization (type, location, size, etc.).

• Analyze how well the marketing plan defines what the health care organization is trying to accomplish. Provide details and justification.

• Explain to what extent the health care organization understands its environment, the market, and competition. What key market data is presented?

• Evaluate whether the strategy action match seems logical. Explain.

• Evaluate whether the marketing objectives are specific. Explain. Provide suggestions if they are not.

• Evaluate whether tactics are specific, appropriate, and backed with enough power to meet the marketing objectives. Explain.

• Evaluate whether the health care organization’s marketing plan is logical and realistic. Explain.

• Evaluate whether the health care organization’s marketing plan is cohesive. Explain.

• Identify and analyze some barriers to the health care organization’s marketing plan’s success.

Your written assignments must follow APA guidelines. Be sure to support your work with specific citations from this week’s Learning Resources and additional scholarly sources, as appropriate. Refer to the Essential Guide to APA Style for Walden Students to ensure your in-text citations and reference list are correct.

Submit your Application Assignment by Day 7.

1. What is TPR? Why is it important to take a TPR? Explain 
2. Name and Describe 2 diseases/illnesses that can be diagnosed or indicated by measuring vital signs . (Ensure that you indicate what normal ranges are for the specific vital signs and how the patient is affected if these ranges are not normal ) ( APA citation-at least 2 resources )  
3. Medical asepsis, procedures are used to reduce the number of microorganisms and prevent their spread. Give an example of a “specific situation that could result in contamination and explain how you would use proper aseptic techniques to handle it.    

FYI- “specific situation” in the doctor’s office, dentist, emergency room, surgery rooms, clinics, outpatient care centers, and other health care settings 

In two different paragraph give your personal opinion to Betty Daniels-Peterson  and  Anita Schultz

 Anita Schultz 

Scenario A

 It is unfortunate that June was deceived into providing protected health information. The first course of action for Barb Simmons to take is to report the incident to the compliance or privacy officer in the company. She may need to put June on a suspension pending investigation until it is clear that her side of the story is the truth. They will need to complete a full investigation and likely report the incident to the Department of Health and Human Services (DHHS). The corporate attorney may also need to be involved if lawsuits are threatened. 

Once the investigation is complete and it was determined that June was duped, she will need some education and counseling as well as the rest of the cancer treatment center. Everyone should receive education as soon as possible to prevent further HIPAA breaches. If in fact the DHHS does investigate this situation, it will show them that this facility is taking this situation seriously if they are already actively making changes to ensure this does not happen again.

Scenario B

Morale can falter anytime an employee is involuntarily dismissed. It can create a feeling that “I may be next.” The food service staff are aware that his embezzlement was substantiated and that is why he was terminated. I think it is vital to let the staff know they are not at risk of losing their jobs if they are completing their tasks and following policies. They may need one to one meetings with me to discuss their frustrations and for me to provide reassurance. Usually once the staff get to know the new employee/Dietitian and build new relationships, they let go of the resentment they feel about losing the last Dietitian.

Dunn, R. (2016). Dunn and Haimann’s healthcare management. Chicago, IL: Health Administration Press.

The HIPAA Guide. (2018). What is the proper response to an accidental HIPAA violation? Retrieved from https://www.hipaaguide.net/proper-response-to-an-accidental-hipaa-violation/

Betty Daniels-Peterson 

When it come to the different level of Morales, every manager, from the CEO to the supervisor, should be concerned with the level of moral of which is subordinates at as high a level as possible is a key supervisory function. The immediate supervisor in a day-to day is in contact with the employee’s influences and they are determined to the level of moral more than anyone else. This is raising the morals to a high level and sustaining it as a long term project and cannot he achieved; which is solely on the basis of short-term devices such as pep talks or contents. This is what the supervisor will fine that although good moral is slow to develop and difficult to maintain, it can easily change from good to bad.

     One main key to good standards of high morale is this, soon after hiring your employees it is best that they are fully oriented to their new jobs and the department. This is the one of the first introduction to the culture of the department, is where they become part of the family. Another morale that you can introduce is you can retain your employees by teaching them how to do their jobs well, approaching their, input and ideas, a building high morale by keeping them happy. This is the key to keeping an organization functioning at a top notch level. If the Food Service Director of St. Regis, Hospital follow these guide lines, the moral in the department will quickly rejuvenate it self in no time at all. 

Dun, T. Rose; Healthcare Management, Tenth Edition; Publisher, The Foundation of the American College of Healthcare Executives, Copyright ©, 2016

Create a disparity reduction plan that you could present to both physicians and the hospital administration in your community that focuses on both a specific disparity and demographic(s) affected by that disparity.

Using the problem-solving methodology, you will:

1) identify the problem,

2) discuss the population most affected,

3) indicate the root cause of the problem,

4) suggest a possible solution to the problem, and

5) surmise positive outcomes from this solution based on it being used in other areas.

Use data to support your answer. Present your findings to the physicians and hospital admin in the form of a PowerPoint presentation. Your presentation should consist of at least ten (10) slides, not counting the title and references slides.

PowerPoint Requirements:

1) All graphics must be clear.

2) All graphics must be cited.

3) Include at least four photos.

4) Include at least one graphic.

5) Include notes so that the information on the slide contains simple bulleted phrases and the notes expand on those bullets with complete sentences – as if you would use them in an oral presentation to the physicians and hospital administration.

PLEASE PROVIDE SLIDE NOTES FOR SLIDES