Write a letter talking to the Senator in Flordia about the health insurance is too expensive and copayment is expensive and you want it to be affordable the people in Flordia   / Reference  only 4 years 

( show expertise and empathy are valued in the letter)

Address the following in about 4 paragraphs to include: ( Follow the Rubric)

1. Introduce yourself;( student)  state the issue that you will address in the letter that is causing the problem

2. Your opinion on this issue. Why is your issue important for you as a registered nurse; research about the issue to support your argument;

3. Restate your purpose for writing the letter. Ask the Congressman/Senator to help take action to address the issue.

Ensure  

 

Case Reading

A mucky business; the volkswagen scandal. (2015, Sep 26). The Economist, 416, 23-25.

Boston, W., & Houston-Waesch, M. (2015, Oct 15). Volkswagen suspends another top engineer; berlin orders recall; transport minister says recall of tainted diesel cars is mandatory. Wall Street Journal (Online).

Cremer, A. (2016, April 20). VW to pay each U.S. customer $5,000 to settle dieselgate: Die Welt. Reuters. Retrieved from http://www.reuters.com/article/us-volkswagen-emissions-court-idUSKCN0XH0ZV

Danny, Hakim, Kessler, A. M., & Ewing, J. (2015, Sep 27). As VW pushed to be no. 1, ambitions fueled a scandal. New York Times. De Cremer, D., & de Bettignies, H. (2013). PRAGMATIC BUSINESS ETHICS. Business Strategy Review, 24(2), 64-67.

Ewing, J. (2016, April 21). Volkswagen Reaches Deal in U.S. Over Emissions Scandal. New York Times. Retrieved from http://www.nytimes.com/2016/04/22/business/international/volkswagen-emissions-settlement.html?_r=0

Lane, C. (2015, Oct. 26). Emissions scandal is hurting VW owners trying to Resell. Retrieved from http://www.npr.org/2015/10/26/450238773/emissions-scandal-is-hurting-vw-owners-trying-to-resell.

La Monica, P.,R. (2015, Sep 23). Volkswagen has plunged 50%. will it ever recover? CNN Wire Service.

Tabuchi, H., Apuzzo, M., & Ewing, J. (2017). U.S. Charges 6 Volkswagen Executives in Emissions-Cheating Case. New York Times. Retrieved from https://www.nytimes.com/2017/01/11/business/volkswagen-diesel-vw-settlement-charges-criminal.html?_r=0

Here are some articles on brand equity and brand management.

Keller, K. L. (1993). Conceptualizing, measuring, and managing customer-based brand equity.Journal of Marketing, 57(1), 1-22.

Helm, S., & Tolsdorf, J. (2013). How does corporate reputation affect customer loyalty in a corporate crisis? Journal of Contingencies & Crisis Management, 21 (3), p144-152.

Develop a report in terms of the following guidelines. A well-written report should have a brief introduction, headings or subheadings, and a brief concluding comment. Note that you should use some keywords as headings or subheadings such as “Brand Equity of VW”, instead of a sentence or a question. Read and cite required articles on Volkswagen’s emissions scandal, as well as additional research you have done, and address the following issues:

1. Briefly describe Volkswagen’s emissions scandal and provide background on the company and automobile industry.
2. Do you think Volkswagen’s brand reputation was severely damaged by the emissions scandal? How about its brand equity? Discuss what brand equity is, and how Volkswagen’s brand equity will be impacted.
3. How should Volkswagen handle the emissions scandal in an ethical way? Discuss the related ethical issues from both consumer and brand manager perspectives.
4. What can you learn from this case? What suggestions could you offer to executives of other car manufacturers?

NOTE:

Write clearly, simply, and logically. Your paper should be 750–1,500 words long, excluding title pages and references, but quality of writing is more important than length. Use double-spaced, black Verdana or Times Roman font in 12 pt. type size.

Back up your positions or opinions with references to the required readings for this Case and those in the Module Background. In using those references, demonstrate your understanding of the concepts presented. Rather than grading on how much information you find, emphasis will be on the defense of the positions you take on the issues. Also remember that:

1. The “why” is more important than the “what.”
2. The defense of your positions on the issues is more important than the positions you take.

Do not repeat or quote definitions. Your use of the required reading to support your opinions (that is, contentions or positions) should demonstrate that you understand the concepts presented. Do not include definitions or summaries of the readings or simply describe what the company did. Instead, your responses to the questions should be analytical and should demonstrate that (a) you understand the principles from the background reading and (b) you can apply them to this particular case. Vague, general answers will not earn a good grade.

Avoid redundancy and general statements such as “All organizations exist to make a profit.” Make every sentence count.

Paraphrase the facts using your own words and ideas, employing quotes sparingly. Quotes, if absolutely necessary, should rarely exceed five words.

When writing an academically oriented paper, you will uncover many facts about the company and the scandal. If you paraphrase the facts, cite the sources in your text and link those citations to references at the end of the paper.

  

This document describes the scholarly activity elements that should be included in a five paragraph summary. You may use this resource to help guide the preparation of the Scholarly Activities assignment, due in Topic 10. 

Overview 

This section consists of a single paragraph that succinctly describes the scholarly activity that you attended/participated in, the target market for the activity, and the benefit of the activity to you. 

Problem 

This section consists of either a short narrative or a list of bullet points that concisely identifies the problems the scholarly activity is designed to solve. Educate: What is the current state of the activity topic? Explain why this is a problem, and for whom is it a problem? Inspire: What could a nurse achieve by participating in the scholarly activity? Use declarative sentences with simple words to communicate each point. Less is more. 

Solution 

This section consists of either a short paragraph or a list of bullet points that concisely describes the solution to a proposed practice problem that the scholarly activity addressed and how it addresses the problem outlined in the previous section. 

Opportunity 

This section consists of short paragraphs that define the opportunity that the scholarly activity is designed to capture. It is important to cover the objectives and goals that were met. How will attending/participating in this scholarly activity help you grow as a nurse? 

Program Competencies Addressed

This section consists of a list of program competencies that were addressed in this scholarly activity. Please use the list from the ISP.

  

Research the meaning of professional certification and explain the difference in a certificate, certification and license. You may use the following internet resources but additional academic research will be required. Though some of the references may not deal directly with the STS certification, much of the information will cross over of why certification is important. The focus of your research should not be of any certification but an “accredited and recognized” professional HSE credential.

Sources:

http://www.nicholls.edu/library/database/ Recommend using Onepetro database.

http://gciexams.com/?q=node/21

http://www.bcsp.org/safetyprofessional

Salary Calculator

http://www.bcsp.org/Default.aspx?PageID=1269801&A=SearchResult&SearchID=6160200&ObjectID=1269801&ObjectType=1

Develop a two full page essay paper that sufficiently answers the following questions. 

1. Explain the basic difference between obtaining a certificate and receiving certification within the meaning of an accredited credential? Provide three examples of accredited professional HSE certifications and three examples of certificates (non-accredited) credentials.

2. Why should certification be important to you as a safety professional? 

3. What are the professional benefits if you are a certified safety professional and how will it impact you over a career in HSE?

4. Where do you see yourself in five or ten years and how would certification assist you in reaching your professional goals?

5.  With your previous experience, how would certification possibly affect your present salary? Use the 2015 BCSP Certification Salary Scale located at http://www.bcsp.org/SH-E-Practice/Salary-Survey to   

support your determination. 

The paper must include specific APA formatted references providing the source of your information to which you relied upon in your conclusions.