Instructions

You have been selected to assist with the start of a new online boutique. In order for your business to be successful you will need to write a summary for each of the questions outlined below:

 

• Your social media goals and general goals for the brand
• An analysis of the market comparables — similar businesses/nonprofits/brands, including what has been successful and what hasn’t worked for at least 3 good comparable brands
• Discussion of societal norms for those comparables. What seem to be the “rules” they follow? Is there open or tacit regulation you’ve noticed? Include how you can expand your influence globally by overcoming potential language and culture barriers
• An analysis of advertising and its necessity along with the type of advertising you would do and why?
• What type audience you intend to reach and how to reach them. Be sure to take into account the factors that are in play when attempting to reach an audience that includes a wide range of ages (consider generational differences)
• A plan for how to use your contacts and add new ones when publicizing and staying connected
• A plan for each of four social media sites, including profile information and posting ideas
• Analysis of any of the theories you would use (Theories are attached) 
• A conclusion

 Clinical Information Systems Evaluation Paper

For this assignment, consider the following scenario:

Your organization, a large outpatient treatment center in a major metropolitan area, just implemented an EHR system.  The system does one of three things (pick one, your choice):

    Provides clinical decision support (CDS) to providers based on patient records/history/medications/etc. –OR–
    Provides personalized health hints and educational information to patients based on patient records/history in the system as well as patient-generated data from devices (this option will be the hardest one!). –OR–
    Takes free text (the regular “notes” written in paragraphs) from patient records, analyzes them using natural language processing,  and then automatically converts free text notes into ICD-10 diagnoses and medication lists.

What you need to do:  Propose and detail an evaluation of this system.
Things to consider to help you out:

    -What makes a good EMR system, and what makes an EMR fail
        For each ‘what’, How you would measure how good or bad the EMR system is
            For each ‘how’, Benchmark the ideal measurement

Paper specifications:

    Must be in APA format. In-text citations must be in APA format as well.
    The paper needs to double-spaced, with 1 inch margins and size 12 Times New Roman font. The title page and references do not count toward the page limit. A minimum of 7 double-spaced pages are expected to adequately cover most topics.
   ***The paper MUST use and cite appropriate scholarly literature and other publications of acceptable quality. 6 or more total references from any peer or editor reviewed source, including newspapers, magazines, online professional resource sites, and corporate (NOT individual) blogs. *** PUBMED is a good resource or google scholar.

    Recommended Structure.  The following structure is strongly recommended.  Word counts are approximate.
        Abstract – 250 words maximum, summarize your evaluation, no citations.  This might be at             the beginning, but is the very last thing that you write!
        Introduction & Background (~500-750 words)
            -Briefly discuss your chosen EHR system component
                -Define it
                -Advantages
               -Discuss factors and problems commonly encountered in your chosen EHR component
        Proposed Methods & Benchmarks (~750-1000 words):
            -What would you like to evaluate
            -How would you measure it
            -What benchmarks do you suggest for these measurements?
                Phase I (immediately after implementation)
                Phase II (12 months after implementation of the EHR system)
        Conclusion & Discussion (~300-500 words)
        Reference Bibliography (APA style)
    All evaluation methods must be concrete. 
        Please read the bottom section of this page to learn more about what we mean by ‘concrete’.

About Concrete Evaluation Methods & Measures. 

Although you’ve got the freedom to invent your own evaluation methods and measures, every method and measure you propose in your evaluation must be concrete.  For our purposes, that means the method and measure must be specific, directly observable, and be able to be captured (recorded) and the measure compared to a benchmark goal.  Things you can consider:

    *Many concrete measures are quantitative (meaning, result in a number).  The number is then compared to a benchmark goal.
        -Not really a good example: “Within 5 days of initial system installation, CPOE orders must be stored digitally.”
        -Good example: “Within 5 days of initial system installation, at least 75% of CPOE orders must be stored digitally.”
   * Qualitative methods can also be concrete because they can be quantitated into “yes/no/[maybe]” answers.  Qualitative methods typically need some inventive detail.
       – NOT concrete: “If most physicians want to adopt the new EHR system, then the benchmark is met.”
        -Concrete Evaluation: “Administer a single question survey to physicians that asks them ‘Would you be interested in this new EHR system?’ after handing them the brochures. 
           -Benchmark: The benchmark is reached if at least 50% of all physicians answer ‘yes’ or   ‘maybe’ to that question.”
        -NOT concrete: “If the system stays up for 6 months, the benchmark is met.”
            -Concrete Evaluation: “Check the system logs for outages over the first 6 months. 
               – Benchmark: If there is no outage, the benchmark is met.”
      *Surveys might exist online for what you’re trying to measure.  If you can find one that’s peer or editor reviewed, then you should consider using it.
   * Again, you might need to be inventive.  Often for your goals, no benchmark has ever been published for what you’re looking for and you will need to speculate/guess, and that is just fine.  Try benchmarks used in similar situations, even outside HIT.  Any source, including your own guess, is okay.

******I have attached the grading rubric for this paper, so please follow that.
****** i also attached my teachers frequently
encountered issues for this paper based on other students who turned in their paper. Very Helpful!

Number of Pages: 7 Pages

Deadline: 3 days

Paper Format: APA 

 

Revising Organizational Culture

Recently it was announced that two major hospital systems would be merging their services in to one entity. Both are comprised of multiple hospital units and specialty clinics. While on the surface, this has been touted as an economical move with substantial savings to both parties and the potential to solidify their market share, there are as yet many barriers to overcome.

For instance, one system has its roots as a Catholic entity, while the other began with its origins as a Jewish facility.

The medical staff is divided on whether the merger is good for patients and their practices. Both groups of employees are understandably unsettled as it is uncertain who of the senior administrative staff will remain. The organizational culture of both institutions is also of major concern.

Given these circumstances, what form or model(s) of leadership would you bring to bear? Describe in detail the steps you would take to redirect the mission and vision of this new emerging entity.

Use your Journal scenario attached. 

 

Marketing Communication and Brand Strategy

Purpose of Assignment

the company is still Samsumg

This assignment is designed to help students understand the interrelationships between brand strategy and the communication message to the target audience. It is a continuation of the marketing plan and students should review the Week 3 Learning Team Assignment for assistance in product brand strategies the team has developed.

Assignment Steps

Develop a minimum 700-word branding strategy and marketing communication plan in Microsoft® Word. This document should address at least 5 elements of the Situational Analysis and the Product, Place/Distribution, Promotion, and Price Strategies (modified below) sections of the marketing plan (from the Situational Analysis and the Product, Place/Distribution, Promotion, and Price Strategies lists below). The five elements you select should only come from the options provided below. You must include a measurement of customer loyalty and retention in your strategy document. You may include more than the minimum to provide clarity and coherence to your document.

• Situational Analysis:
  • Vision, Mission, Strategic objectives, Values
  • Strengths/Weaknesses
  • Competitor’s Strengths/Weaknesses
  • Market Segments
• Product, Place/Distribution, Promotion, and Price Strategies:
  • Creating a Brand Image
  • Maintaining Brand Image
  • Branding Concerns
  • Promotion/Integrated Marketing Communication
  • Advertising Strategy/Objectives
  • Push and Pull
  • Media Strategy
  • Advertising Execution
  • Public Relations/Strategies

Note: Charts/graphs/tables do not count toward the word count.

The plan will be a continuation of your previous assignments for Samsung.

Cite a minimum of three peer-reviewed references.

Format your assignment consistent with APA guidelines. 

Using as reference:

Title: Integrating Quality and Strategy in Health Care Organizations

Edition: 1st (2013) 

Author: Sadeghi, Sarmad / Shabot, M. Michael / Barzi, Afsaneh / Mikhail, Osama Publisher: Jones & Bartlett Book

ISBN: 978-0-7637-9540-5 

Read Chapter 5 (Sadeghi, Barzi, Mikhail, & Shabot) 

In not less than 250 words respond:

 It is your duty to find out what are some of the external variants that influence the quality with healthcare organizations including your hospital. List some of the external elements that affect your quality and why. You have a meeting to discuss quality initiatives and how to increase your level of impact from the external elements. How would you prepare and what would you present at the meeting as the new quality improvement director?  

In two different paragraph using their own references give your personal opinion to Marivette Bedoya and  Dianna Adair 

 Dianna Adair 

External elements that have an impact on quality include government organizations that set quality measurements and requirements, patient socio-demographics, environmental factors, and more. The Agency for Healthcare Research and Quality, or AHRQ, provides 4 quality measurement sets in various healthcare settings to allow quality to be measured. The National Quality Measures Clearinghouse is another such organization that lists all evidence-based measures (Sadeghi, Barzi, Mikhail, & Shabot, 2013). While these organizations do not directly affect the quality of healthcare organizations, they do provide valuable information that allows for improvement of quality, which is technically external influence.

Environmental factors such as available resources and pricing and collaboration with other healthcare businesses in the area have a more direct impact on quality. Resource availability determines the quality of medical supplies, which can, in turn, impact quality of patient care. More durable and functional supplies results in better outcomes. Collaboration with other healthcare businesses affects quality by altering the company’s culture. An organization might change the way it handles conflicts or manages patient care based on its partnerships in order to remain compatible with partners (Mosadeghrad, 2014).

At a meeting as the quality director, I would first consider if increasing impact of external elements would be beneficial. Is increasing that impact always a good thing if external influences are negative? I would prepare a report based on the environmental situation of the community, socio-economic demographics, supply chain, local competition, and information regarding any partnerships our organization is involved in. It would be beneficial to discuss how we can use these factors to our advantage and change the narrative of negative impacts to reflect positively on our organization. Even when things are bad, PR firms can illustrate the positives of bad situations. As an example, say there is a high rate of deaths due to a communicable disease in the area. Our hospital knows that there isn’t much positive about that, but we could highlight our efficient testing methods and cutting-edge treatment options for affected individuals. This would raise morale among employees and let them know they are doing a good job with a bad situation and potentially increase quality of care due to the morale boost.

Regards,
Dianna

References:
Mosadeghrad A. M. (2014). Factors Affecting Medical Service Quality. Iranian journal of public health, 43(2), 210–220.
Sadeghi, S., Barzi, A., Mikhail, O., & Shabot, M. M. (2013). Integrating Quality and Strategy in Health Care Organizations. Burlington, MA: Jones and Bartlett Learning.

Marivette Bedoya 

Several external variants that influence the quality of healthcare organizations are technology, economics, politics, government, and environmental factors. By effectively evaluating these factors, organizations can use them as tools to implement proper planning, education, training, management of resources, process and improve quality of services. Organizations must have current, reliable technology to provide patient care, improve and provide quality of services, compete and survive in the market, provide employment and meet certain obligations. By monitoring or staying updated, new technological devices, like patient data scanners, mobile technology and other medical equipment, an organization can create and maintain a system or environment that responds effectively to patients needs or concerns all while improving quality of care. 

The state of our economy directly ties into resource availability for healthcare systems (organizations/providers), accessibility, and affordability for patients. For instance, during an economic downturn, some employers may have to change their healthcare cost-sharing benefits in effort to reduce costs (Oner, 2016). A change in politics may also result in a change of regulations. As such, quality outcomes are largely based on the healthcare organizations ability to adapt to the change and stay in compliance with government regulations. The environment also largely influences quality in healthcare organizations because elements such as air and water quality, population growth, climate change, and wide-spread poverty, can increase health risks and the demand for health providers. 

Insurance companies can be an external variant that would impact the perception of quality at hospital organizations. In order to mitigate the external variant, I would implement a process to take the burden off the patient to handle rejected claims. Be in contact to let them know the course of action, and keep them up to date. The patient is more apt to be satisfied knowing the hoops and all of the actions that were taken on their behalf to ensure insurance pays for the services rendered.  As a director, I would work with the employees and providers to ensure that all charting is up-to-date and comprehensive to ensure that claims being challenged by carriers have a complete picture of the patient’s health. This would increase the approval process.

References:

Oner, N. (2016). Organizational and Environmental Factors Associated with Hospital Financial Performance: A Systematic Review. Retrieved from https://www.healthfinancejournal.com/index.php/johcf/article/view/100