return on marketing investment focusing on marketing communication

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This is the outline of the university marketing thesis. Include two parts in research plan: an abstract (150 words max) and the actual research plan (2500 words +/-10% excluding(!) references, cover page, appendixes). Font: Times New Roman 12; Line Spacing: 1,5.Introduce the key theoretical premises and main concepts of the study.Formulate research problem and related research questions in as much detail as possible. Tell readers how will answer research questions. Enclose references and a cover sheet stating the title of study with research plan. Please use page numbers.