an analysis of the uncontrallable environments of nike

An analysis of the uncontrollable environments Of Nike

The report must also include footnotes and a bibliography:

â–ª At least two references taken from literary sources and/or academic journals (example: Journal of Marketing) and/or popular sources (example: Business Week, Fortune, etc.) (note: internet citation is not acceptable for this category of reference.)

â–ª Students are encouraged to further their search using the Internet; work must be cited.

EVALUATION (15 MARKS)

Written Project (10 marks)

Group mark unless the Peer Evaluation forces an adjustment

You will be judged on the following criteria

Content: Accurate description of the marketing environment variables and elaboration of the marketing mix

Structure and organization of paper

Clarity and conciseness of writing

Use of appropriate marketing terminology

Creativity and professionalism of the paper

Literacy component (see course outline)