I will upload the document
1 Impact on choice. Explain how the set of alternatives (choice set) under consideration may influence choice. 2 Ability of consumers to report their own tastes or importance weights. Explain how the choice set may affect reporting. 3 Shifting the focus of attention. Explain how attention may be shifted and how this affects choice. 4 Compare and contrast how a â€œlow-equityâ€ low-price brand and a â€œhigh-equityâ€ high-price brand would have retailers arrange a product display. 5 Fear of wrong choice. Explain how the manner in which alternatives are evaluated may affect choice. 6 Define â€˜framing.â€™ How might framing affect choice? Illustrate. 7 Variety seeking. Explain the influence of time frame (time horizon). 8 Impact on brand choice. Explain the effect of adding features and promotions with â€œlimitedâ€ perceived value. 9 Briefly describe three managerial implications suggested by the Simonson article.