offline marketing

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Answer the question with careful research and references about OFFLINE MARKETING

  • What is this and why it is important?
  • What’s the customer behavior in this area?
  • What do you know about these customers (customer data)
  • How do you marketers leverage data to improve performance now?
  • What’s needed further to get to ever better performance? What additional data?
  • What’s the latest development in this area from a customer intelligence perspective?

3 PAGES MINIMUM