Prepare a 10-minute presentation (10-15 slides, not including title or reference slide) on organizational culture and values.

1. Describe how alignment between the values of an organization and the values of the nurse impact nurse engagement and patient outcomes.
2. Discuss how an individual can use effective communication techniques to overcome workplace challenges, encourage collaboration across groups, and promote effective problem solving. Incorporate how system needs and the culture of health may influence the outcomes. How does this relate to health promotion and disease prevention in the larger picture?
3. Identify a specific instance from your own professional experience in which the values of the organization and the values of the individual nurses did or did not align. Describe the impact this had on nurse engagement and patient outcomes.

While APA style format is not required for the body of this assignment, solid academic writing is expected and in-text citations and references should be presented using APA documentation guidelines, which can be found in the APA Style Guide, located in the Student Success Center.

This assignment uses a rubric. Please review the rubric prior to beginning the assignment to become familiar with the expectations for successful completion.

You are not required to submit this assignment to LopesWrite.

Answer the following questions:

1. Estimate the two-quarter and four-quarter risk-sensitive assets (RSAs), risk-sensitive liabilities (RSLs), and the GAPs. Unless otherwise instructed, do not include federal funds sold or discount window advances in your estimation under the assumption it is a one-time event However, include federal funds purchased under the assumption that the bank is a net buyer of funds. Also do not include demand deposits.

2. If average interest rates increase by 2% in two quarters, what is the impact on net interest income (∆ NII)? If interest rates decrease by 2%?

3. If average interest rates increase by 2% in four quarters, what is the impact on net interest income (∆ NII)? If interest rates decrease by 2%?

4. Estimate the GAP ratio (RSA/RSL) and the GAP/Assets ratio (in percent) for both time buckets.

5. If interest rates are expected to decrease in the near future, should it increase or decrease its GAP?

Develop a 3-4 page marketing analysis report for an additional business location using publicly available data. You may choose either a small, locally owned business or a publicly traded business for your analysis.

Introduction

Completion of this portfolio work project will help your understanding of how to identify an additional location as part of a market analysis report for business stakeholders, using publicly available data.

Scenario

For this assessment, choose either Option A or Option B. You do not need to do both. Both options will be graded using the same scoring guide.

Option A: A local private equity group has asked for your assistance in evaluating a small locally owned business in your community. While you will not directly contact the business, you do need to have a general understanding of the company. Appropriate types of businesses for this market analysis include a hair salon, a family-owned restaurant, a boutique retail shop, a local hardware store, or a similar type of business. The business should have only one or two existing locations. Your focus should be on the primary location of the business if it has multiple locations.

Option B: The Vice President of Marketing at your publicly traded company has asked you to conduct a market analysis for an additional location for the firm. While you will not directly contact the business, you do need to have a general understanding of the company. Appropriate types of businesses for this market analysis include an aerospace manufacturing firm, an automobile manufacturing firm, a “big box” retailer, or a similar type of business. Your focus should be on the corporate location of the business as the primary location.

Your Role

Whether you are analyzing an additional location for a small locally owned business in your community, or you are analyzing an additional location for a publicly traded company, your role as the marketing manager is the same. Focus on the primary location or corporate location in your data analysis.

Requirements

Whether selecting Option A or Option B, be sure to interpret each figure and table used and summarize the data results. Include the following in your marketing analysis report using these three topical areas:

1. Company Description

• Evaluate the nature of the business, including a description of the general nature of the business, its primary location, and the industry in which it operates. The description must include the North American Industry Classification System [PDF] (NAICS) code and Standard Industrial Classification https://www.osha.gov/pls/imis/sicsearch.html (SIC) code for the business, and specify if this is primarily a business-to-business (B2B) or business-to-consumer (B2C) company.
• Evaluate the characteristics of the products or service being marketed.

2. Industry Analysis and Competitive Outlook

• Evaluate the competitive environment. What does an industry evaluation suggest about the competitive environment?
• Evaluate sources of data available for estimating market characteristics and making marketing decisions.
  • What is the estimated market size for the business at its current location? What impact does the population size, average household size, percent of high school degrees or higher, and median household income for the zip code, city, county, and state it is located in have on the selected business?
    • Use at least two different types of figures and two tables to present this data. Consider what the figures and tables convey and summarize the data.
  • What does the demographic and sociographic data say about the current location? What are the characteristics of the location that make it a good location or a poor location in terms of access to customers and availability of labor?
  • What segment(s) does (or should) the business be targeting for customers?
• Evaluate social media marketing strategies. What social media strategies can be used to reach this market segment and what metrics can be used to evaluate their effectiveness? Analyze metrics to measure the effectiveness of your social media strategy.

3. Identification of Additional Location

• What appropriate zip code recommendation would you make for an additional location for your selected business, based upon the known characteristics of the business in its current location? The recommended location should be consistent with the identified market segments and demographic and sociographic characteristics of the current location.

Deliverable Format

Requirements:

• Option A or Option B should be 3–4 pages (in addition to the title, reference, and appendix pages).
• Use at least two different types of figures and two tables to present the data. At least one figure should present data at a single point-in-time, and at least one figure should present data over time. Be sure to correctly label all elements of your figures and tables in your report and appendix.

Related company standards:

• The marketing analysis report is a professional document and should therefore following the corresponding MBA Academic and Professional Document Guidelines (located in MBA Program Resources), including single-spaced paragraphs.
• In addition, include the following:
  • Title page.
  • References page. Use at least three scholarly resources, one of which must come from the Wall Street Journal, Forbes, or MIT Sloan Management Review.
  • APA-formatted references.

Evaluation

By successfully completing this assessment, you will demonstrate your proficiency in the following course competencies through corresponding scoring guide criteria:

• Competency 1: Apply marketing theories and models to develop marketing strategies.
  • Evaluate the nature of the selected business.
  • Evaluate the characteristics of the product or service being marketed for the selected business.
  • Evaluate the competitive environment for the selected business.
• Competency 2: Evaluate the effectiveness of marketing strategies and methods.
  • Evaluate social media marketing strategies for the selected business.
• Competency 3: Use data to support evidence-based marketing decisions.
  • Evaluate sources of data available for estimating market characteristics and making marketing decisions.
• Competency 4: Analyze the role of technology and social media in effective marketing strategies.
  • Analyze metrics to measure effectiveness of the social media marketing strategy for the selected business.
• Competency 5: Communicate marketing needs, opportunities, and strategies with multiple stakeholders.
  • Write coherently to support a central idea with correct grammar, usage, and mechanics as expected of a business professional.

Faculty will provide feedback as if they were the recipient of your deliverable in the workplace, using the scoring guide. Refer to the assessment scoring guide to ensure that you meet the grading criteria before submission.

ePortfolio

This portfolio work project demonstrates your competency in applying knowledge and skills required of a MBA learner in the workplace. Save this activity to your ePortfolio for future reference in the workplace.

Leadership positions within teams can often be fluid and dynamic. Circumstances may require an individual to step forward and lead in some situations and then adopt the role of follower in others. As a leader, how do you know when it is appropriate to lead and when it is appropriate to follow? How can you foster leadership skills in your team members so they too feel confident enough to lead when the situation calls for it?

Using scholarly references to back up your points. APA format. No title page necessary.

HI, pls answer to each of of the following comments with a 75-100 words each.

thank you!

AMANDA,

One of the articles that I am using for my research paper comes from the International Journal of Caring Sciences. The citation style that this journal uses is the Harvard referencing system (IJCS, 2019). There are similarities and differences between the Harvard referencing system and APA. Like APA the Harvard referencing system papers are size 12-font, double-spaced, and have one-inch margins, and include a title page with the same requirements (IJCS, 2019). The in text citations are the same as well. The requirement is to put the last name of the author followed by the year (IJCS, 2019). When using the Harvard style it differs as the requirement for siting sources retrieved electronically by using Available from: versus Retrieved from: as used in APA (Iqbal, 2019). There are more similarities than differences between the two, however it is important to know and understand that there are differences. When attempting to publish research it is important to know what style the journal you want your work published in uses so that it can be done accurately.

TULSHA

The style I am choosing is the Harvard styles of citation. It is similar to that of APA style because it requires both in text citations and a list of bibliographical references. There are some similarities and differences between the Harvard referencing system and APA. APA and the Harvard referencing system papers size are 12-font, double-spaced, and have one-inch margins, and include a title page with the same requirements. The key difference between APA and Harvard referencing is; APA referencing style is mainly used to cite education, social and behavioural science related academic work, the references should be made in the body of the text in the subject material (in text) and in a separate list in alphabetical order at the end of the text. APA reference guide provides detailed information as to the way of citing from a number of sources such as journals, books, conference proceedings and websites. Whereas Harvard referencing style is mainly used for academic scientific writing. Harvard style was first widely used by Harvsrd University, it requires in text citation and a references list (Iqbal, A, 2019).

Reference:

Iqbal, A. (2019). Differences between Harvard style and APA style referencing. Retrieved from https://www/scribd.com/doc/98260079/Differences-Between-Harvard-Style-and-APA-Style-Referencing