Topic is Employee Retention

1. 
   Identify the relevant issues, stating assumptions if appropriate.
   Note: The emphasis at this stage is to gain an overview of the issues involved.
   
   Use the internet and the
   University Library to research your selected emerging issue.
   
   Create
   2 slides, with speaker notes, analyzing the emerging on Employee Retention

   • Recommend the best alternative, and explain why it is the best. How and when should the recommended action be implemented? Indicate any employee or labor relations issues including workplace safety.

   Use visual aids and graphics to enhance your presentation.
   
   Cite all sources according to APA formatting guideline
   
   
   

another assignment:

You know the drill! https://digitalcampus-swankmp-net.ezproxy.lib.usf.edu/usf272137/#/play/72D7D1C7507C3C94?watch=1 (Links to an external site.)

2 quotes from the movie;

1 character you’re very interested in;

250 words;

the movie is

The Social Network

In need of a 125 response/discussion to EACH of the following forum posts. There are (4) different Forum posts. Agreement/disagreement/and/or continuing the discussion. Original forums discussion/topic post is as follows:

Forum Post 1

Good morning Professor and class,

I would say I had some understanding that marketing was more than just advertising, but not to the degree that the video showed. I recently took on some of the marketing position in my current company, so that has helped me see what marketing means specifically to us. I work for a construction company, so I put together proposal for potential owners and the government, showing them what we have done in the past, and really selling our capabilities to them. Marketing will look different company to company based on the products they sell or customers they are trying to attain.

The video made it very clear that marketing is involved in all aspects of business and has everything to do with the success of a company. Most people believe it’s just promotion, but in reality it encompasses everything from price to the naming. In order for a business to be successful, it needs to have the right marketing strategy in place that fits the needs of that specific company.

Marketing’s entire purpose is to influence a consumers decision. Every decision they make is to present themselves to customers in a way that customers will chose their business or their product over any one else’s. It has also been found that customer responsiveness is directly related to marketing strategies (Krush, Sohi & Saini, 2015), so with a successful marketing strategy, a business can expect higher success directly related to customers.

Marketing can be both ethical and unethical depending on how it is presented. As long as companies are being honest, and looking out for the best interest of the consumer, than yes they are being ethical. However, according to Kotler (2010), “Violations of marketing ethics occur when products or services are described dishonestly or with a high level of exaggeration of the expected outcomes for the buyer.”

Kotler, P. (2010). Marketing ethics. In W. Visser, D. Matten, M. Pohl, & et. al., The a to z of corporate social responsibility (2nd ed.). Wiley. Credo Reference: https://search-credoreference-com.ezproxy1.apus.ed…

Krush, Michael, Sohi, Ravipreet & Saini, Amit. (2015). Dispersion of marketing capabilities: impact on marketing’s influence and business unit outcomes. Journal of the Academy of Marketing Science; New York, 43 (1), 39. 10.1007/s11747-014-0420-7

Forum post 2

Hello Class,

Marketing is a hat I have worn in many places of employment. I was well aware that marketing is more than just advertising and plays a large part in the success of a company before watching the video. Advertising is only a piece of the marketing plan. Marketing is a research tool to help identify your target market and develop your branding, price point and promotional message to attract and keep that target market customer.

The ultimate goal in marketing is that a consumer will develop brand loyalty and blindly purchase the same product over and over instead of testing a competitor’s product. When my spouse has an option between two similar products he will almost always go with the tagline or branding he is most familiar with. A company puts a lot of effort into creative marketing like loyalty programs, free trials, coupons, and brand ambassadors to create brand loyalty.

Marketing has a major influence on consumer’s decision making. In a perfect world, marketing would be ethical but some businesses participate in unethical marketing campaigns and promotions. In the ’70s Nestle came under fire for aggressive advertising claiming their formula was better for babies than breastmilk when scientific research was proving the contrary. Claims were surfacing that desperate third world country mothers were diluting the expensive formula resulting in child deaths due to malnutrition. The allegations led to hearings in the Senate and the World Health Organization, resulting in a new set of marketing rules. (Krasny, 2012)

Consumers have the power to decide which companies succeed or fail; so, marketers should be expected to have ethical values like honesty and transparency when promoting their products. (Belyh, 2015) A marketing strategy comes with great responsibility not only to the consumer but also to your brand.

Works Cited

Belyh, A. (2015, Feb 6). Social Responsiblilty & Ethics in Marketing. Retrieved from Cleverism: https://www.cleverism.com/social-responsibility-et…

Krasny, J. (2012, June 25). Every Parent Should Know The Scandalous History Of Infant Formula. Retrieved from Business Insider : https://www.businessinsider.com/nestles-infant-for…

Forum post 3

Hello Class,

Marketing plays a very important role in the organization by promoting its product and services. I learned alot from watching the youtube video it was very informative and presented a lot of great information. When dealing with marketing it has a lot to do with your organization dealing, expenses, wealth, distribution and more. For Instance, I could go on the internet looking for a product that I am interested in and then soon as I get on social media sites the same product I searched for pops up on my time line. When it comes to business reaching out to their target audience they are trying to have a long lasting relationship with them. It is a continuation technique that assist organizations in growth and prosperity for their organization.

Marketing has a very important effect on the success of an organization. If it wasn’t for marketing you will not be able to advertise or promote your product and services to customers. The business will not have anyway of gaining or influencing customers to purchase your goods or services. Marketing is what assist customers on finding products that will satisfy their needs at an affordable price. If you have a great marketing team that can promote your product, gain an audience, maintain, and run a successful business it could be on its way to entrepreneurship status.

Marketing is very important when it comes to influence customers to purchase from your organization. When using advertisements or promoting your organization it allows the business to attract customers that has gained interest in your product or services. Also, it allows the organization to advertise price negotiation when competing against other businesses. This could impact customers to purchase from your business rather than going to a different business selling the same or similar product.

Forum Post 4

Hello Everyone, I did not know that marketing was more than just advertising until I watched this video. The American Marketing Association wrote (2017) “Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.” (AMA.org). While some would see this advertising there is quite a bit more to it. After watching the video I can see that it plays a major part in the success of a company. I will say that it can also play a part in a company failing if it is unable to market correctly if does not do as advertised or fails to meet the expectations that is set for it. Marketing can influence a decision of a customer. It does this by providing them with an option and ultimately try and pull them toward the item or service vs the competitor. Phones would be a good example since they are often times competitive toward each other and offer different options. There are times that marketing can be seen as unethical. One example is if the product does not do as prescribed or that it does not work as intended. Pharmaceuticals can fit under this category however this is mitigated with things like the FDA ensuring accuracy with research. Companies that market false products tend not to last long and are often times the case of law suits and other actions. American Marketing Association (2017) Definitions of Marketing. Retrieved From. https://www.ama.org/the-definition-of-marketing-what-is-marketing/

Assignment Instructions

You will prepare and submit an annotated Webography outlining seven (7) Homeland Security/Defense websites. Attached are the following documents to assist you in being set up for success for this assignment:

You must use the attached template or there may be a reduction in points.

1. Document titled “What is a Webography?”

2. A template example titled “HLSS502 Webography Template” will give you a glimpse of the start of what yours should look like. Note: these sites are not relevant to the websites you will choose.

3. Grading Rubric

Additional Guidance/Tips:

• The websites may be federal, state, local, commercial, or private.
• Do not pick all federal government sites. Change it up providing various perspectives of the issues.
• Do not forget that you are reviewing the website – do not pick documents on a website, that will not meet the intent of the assignment.
• Catch the reader’s attention with dynamic photos (don’t forget to cite under them to give credit if they are not from the specific website you are reviewing. For example, on the cover page, you might use a picture you randomly found on the internet — make sure you cite to give credit where you got the picture).
• Don’t just tell what the selected website is about — explain what the strengths and weaknesses are that you identified.
• Don’t forget the introduction — tell the reader what you are going to cover.
• Don’t forget the Conclusion — tell the reader the key points of what you told them.
• Finding unique websites can make the assignment more interesting – this takes some effort. Don’t be afraid to think outside the box.
• Don’t cut and paste from the website — put things in your own words. If you summarize the website material, then I would not expect to see a citation as I will equate that you are relating the material to the website you are reviewing.
• If you use a direct material, then it is expected that you cite correctly and use quotation marks and the appropriate citation. You will have an extra page at the end of your Assignment that is a Reference List (and needs to be in APA style). It will include all citations for your web pages and any additional references that you use.

Be sure to ask if you have any questions. Have fun with this assignment.

Technical Requirements:

Length: 6 pages (not counting cover page)

Citations/References: You must use APA style for this assignment.

Assignment Questions

Question 1:

Explain the concept of knowledge management. Provide an overview of the history of knowledge management. (300-400 words)

Question 2:

Compare and contrast major knowledge management life cycle models, including the Meyer and Zack KM Cycle, Bukowitz and Wiliams KM cycle, McElroy KM Cycle and Wiig KM Cycle.

Question 3:

• How is tacit knowledge different from explicit knowledge? Why is it difficult to directly codify tacit knowledge?
• Explain the following tacit knowledge capturing techniques in detail:

• Learning history
• Storytelling
• Interviews