2 RESPONSES BELOW

WEEK 2 INTERACTIVE RESPONSES TO CLASSMATES

1st Interactive Response:

• Analyze the fit of the product fits a lifestyle or psychographic in one student’s post.

2nd Interactive Response:

• Select another student’s post and analyze the fit between benefit and consumer.

Each reply should be one paragraph in length (or about 150 words) and must be substantive in nature. Do not simply say “I agree” or “That is great.” Specify why and be detailed in your explanation. You may use research in your responses, but it is not required.

In your own words, respond to the discussion and comments of classmates. Grades will be based on effectual, concise, and interactive feedback. The excessive use of quotes will directly impact performance, since this indicates a lack of comprehension and shows that you may not have mastered the concepts.

1st Interactive Response:

• Analyze the fit of the product fits a lifestyle or psychographic in one student’s post.

GroomIt 2 Go – Celebrates World Environment Day!

This 5th of June, GroomIt 2 Go – your neighborhood mobile dog grooming experts, would like to invite you to our celebration event, and we also want to highlight the important role we all have in efforts to tackle the environmental challenges faced today around the world. According to the EPA, in 2015 it was estimated that over 282 million tons of waste was produced in the U.S. and almost 48% was recycled, composted or used for energy recovery (“EPA”, 2018). As recycling efforts across the country continue to rise every year, we here at GroomIt 2 Go want to provide you with a few socially responsible ways you can join us in paving the path in our efforts towards a safer and cleaner environment.

– A Greener Picnic. As summer begins, we tend to enjoy spending more time with our family and pets in the great outdoors. It is also a tendency to use a lot more disposable products made of plastic and paper. However, using a reusable picnic set can reduce the amount of waste produced and will probably save you money in the long run. Our GroomIt 2 Go mobile units are equipped with 100% eco-friendly and recyclable products, ensuring our contributions to sustainability while reducing our waste “paw-print”.

– Summer Detox. Part of summer fun is to see our pets enjoy themselves in our backyards. The warm weather also tends to attract unwanted bugs. Instead of using products that could be toxic to the environment and your pet, look for eco-safe products that contain natural ingredients. We at GroomIt 2 Go pride ourselves in carrying a complete eco-friendly pet product line, and use only 100% pet-safe cleaning products to ensure a safe and healthy environment for your dog, and the planet.

Finally, remember to join us and don’t forget that no matter how big or small your effort, every step counts toward a better environment for the community, and our beloved canine friends.

References:

EPA. (2018, September 20). Advancing Sustainable Materials Management: Facts and Figures Report. Retrieved June 10, 2019, from https://www.epa.gov/facts-and-figures-about-materials-waste-and-recycling/advancing-sustainable-materials-management

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2nd Interactive Response:

• Select another student’s post and analyze the fit between benefit and consumer.

Family Centered Fitness: Valuing Your Family and Health in the Community

Family Centered Fitness is centered on providing the community a place to take the family to grow together and develop healthy lifelong habits.The product fits the lifestyle of achievers and experiencers with the key features of proving weekly fitness classes and organized family fitness days.

The Product: Family Centered Fitness

Family Centered Fitness is a family-oriented health and fitness club that provides a fitness location for families.Upon joining Family Centered Fitness, members are allowed access to the main gym, participate in group or individual classes that target different ability levels, and utilize sports fields that provide open space for family activity.While most gyms focus on adult fitness with childcare, this fitness center targets both the adult and child’s physical activity with synchronized fitness classes for adults and younger aged kids.Additionally, family classes would be offered to facilitate family interaction.Last, families would have access to the gym, pool, and open turf area along with family organized events on the weekends.In order to best support the families’ accessibility, the gym would be located in or very close to residential areas.

Fitting the lifestyle and Psychographic to Family Centered Fitness

Family Centered Fitness is best supported by the lifestyles of achievers and experiencers.The lifestyles of achievers include being committed to family, goal oriented, and hardworking (US, n.d.).The fitness center will help establish goals for individuals and the family and allow them to work together to reach success.This can be as simple as attending class three times a week or as specific as reaching a specific weight in the gym or number of laps in a certain time in the pool.The lifestyle of experiencers is supported by Family Centered Fitness because they are very sociable, love physical activity, and believe friends are extremely important (US, n.d.).The fitness center provides a community for families to interact as well as new and different opportunities for families to conduct physical activity.

Key Features of Family Centered Fitness

Besides the health benefits, two key features of Family Centered Fitness are the structured weekly classes that support fitness for all ages and family days on the weekends.The structured weekly classes provide opportunity for family to attend fitness classes that are synchronized allowing younger kids to have structured fitness while adults attend class that address their different fitness level.The synchronized classes allow individuals to advance the health benefits of fitness at different fitness levels while also developing the social aspect of interaction. Family day on the weekends would focus on benefits of approaching tough challenges as a family and increasing family communication through obstacle courses and interactive sports/events.Family days would also emphasize teaching loved ones the importance of healthy lifelong habits and building confidence by sharing in individual achievement while growing together (Bracco, 2015). Last, a key feature is placing the fitness center in a location that allows families easy access.Families are very busy and having an easily accessible location will be important while also building reliable community relationships within the neighborhoods.

The lifestyles of achievers and experiencers focus on relationships and experiences.Family Centered Fitness allows achievers the ability to achieve goals and support their commitment to family while experiencers will address their need for physical activity and building relationships.The structured classes allow for individuals to achieve individual fitness goals while building community relationships, and the weekend family classes allow families to bond and build confidence together.

References

Bracco, N. (2015). The Benefits of Exercising as a Family.Working Mother. Retrieved from https://www.workingmother.com/blogs/natalie039s-tips/benefits-exercising-family.

James, G. (2012). How to Sell: Value, Benefits, or Features? Inc. Retrieved from https://www.inc.com/geoffrey-james/how-to-sell-value-benefits-or-features.html.

Joseph, J. (2015). The Functional Benefits of Your Product Only Get You So Far. Entrepreneur. Retrieved from https://www.entrepreneur.com/article/247603.

Scarlet. (2015). 10 Important Benefits of Spending Time with Family. Family Focus Blog. Retrieved from https://familyfocusblog.com/6-benefits-of-spending-time-together-as-a-family/.

US Framework and VALS Types. (n.d.). Strategic Business Insights.Retrieved from. http://www.strategicbusinessinsights.com/vals/ustypes.shtml.

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Module 2 – Background

PROMOTION MANAGEMENT & SWOT ANALYSIS

Discussion

Good-Corp-Bad-Corp Chapter 1 Corporations and their Social Responsibility (PDF)
“The Social Purpose of Business: Brand Activism as a CEO Imperative” – Philip Kotler and Christian Sarkar
http://www.marketingjournal.org/the-social-purpose-of-business-brand-activism-as-a-ceo-imperative-philip-kotler-and-christian-sarkar/

The Functional Benefits of Your Product Only Get You So Far
https://www.entrepreneur.com/article/247603

How to Sell: Value, Benefits, or Features?
https://www.inc.com/geoffrey-james/how-to-sell-value-benefits-or-features.html

Topic: FaceBook

Analyze the companies using following criteria:

You will require to do 3 parts of the essay, and I already highlight in red. More detail is in the document. please check.

Introduction

Company and product bios (Facebook)

Competitor Analysis

Be sure to present sources (At Least 2) and internally cite these sources in the body of your essay. You should also have a reference section with the full citation.

You may want to look at the PowerPoint to help you analyze.

Part A：

Jung	Case Study 4 (MARK); Application Q: 1, 2, & 3
Adler	Case Study 8 (TOSHIMI); Application Q: 1, 3, & 4
Erikson	Case Study 5 (CHRYSTELL); Application Q: 1, 2, & 4

Part B：Extra Credit #2 Prompt

The archetypes, at first glance, might seem to be Jung’s strangest idea. And yet they have proven to be very useful in the analysis of myths, fairy tales, literature in general, artistic symbolism, and religious exposition. They apparently capture
some of the basic “units” of our self-expression. Many people have suggested that there are only so many stories and characters in the world, and we just keep on rearranging the details.

What do you think about Jungís theory of archetypes? Do you agree/disagree that part of our personality is composed of opposing forces that strive for balance and transcendence? Why or why not?

Extra Credit #3 Prompt

Although Adler’s theory may be less interesting than Freud’s, with its sexuality, or Jung’s, with its mythology, it has probably struck you as the most common-sensical of the three. Students generally like Adler and his theory.

Criticisms of Adler tend to involve the issue of whether or not, or to what degree, his theory is scientific. Many of the details of his theory are too anecdotal, that is, are true in particular cases, but don’t necessarily have the generality Adler seems to claim for them. A first child (even broadly defined) doesn’t necessarily feel dethroned, nor a second child necessarily feel competitive, for example.

That said, an important component of Adlerís personality theory is that of inferiority. Do you believe that a major motivation for all people is to overcome some physical and/or psychological inferiority? Why or Why not?

Extra Credit #4 Prompt

Erik Erikson is best known for developing a lifespan approach to understanding personality. Unlike, Freud and Adler, Erikson argues that personality development is a life-long process with each developmental stage having a potential conflict that must overcome to move onto the next stage.

Of all the stages that Erikson proposes in his model of personality, which do you think is most important in determining our self concept? Why?

Case studies in one document

Extra project in another one document

Describe the Plan-Do-Check Act methodology and provide an example.

This session is about ISO 9000 Quality Management System. The power point that have been attached has the information related to the question. Please go through the slides and answer the question. The answer should be in the context of ISO 9000 Quality Management System. Also, slide #8 has good info.

250 words per response to each classmate with 1-2 scholarly references under each one for credit.

1) Paul Hoffman

Topic 4 DQ 1 (Obj. 4.3)

Qualitative methods are used to provide a thick description or depth of understanding to complement breadth of understanding afforded by quantitative methods. These methods elicit the perspective of those being studied, explore issues that have not been well studied, develop conceptual theories or test hypotheses, or evaluate the process of phenomenon or intervention. Participants for qualitative studies are usually sampled purposefully rather than randomly and the design usually reflects an iterative process alternating between data collection and analysis (Bernard, 2002).

Examples of the use of qualitative methods in mental health services research include ethnography of an emergency psychiatric unit. This study provided a descriptive account of the way clinicians reported making treatment decisions, their beliefs about how decisions should be made, and barriers to making treatment decisions. The use of qualitative data to contextualize the outcomes evaluation of a quality improvement approach for implementing evidence-based employment services in specialty mental health clinics. Qualitative methods are used to “localize” evidence-based practices by providing the necessary insight into the local context in which practices that have been evaluated for their “global” generalizability must be applied (Byng et al., 2008).

Qualitative methods also allow people to speak in their own voice, rather than conforming to categories and terms imposed on them by others. By eliciting participant perspective, qualitative methods serve to enhance the validity of data being collected because it enables the investigator to compare their own perception of reality with the perception of those who are being studied. For example, Lee and colleagues gave youths in foster care an opportunity to voice their experiences with mental health services and specific providers. By using these methods, investigators were able to better understand the perspectives of the participants and see how their perspectives compared with one another (Lee et al., 2006).

Bernard, H. R. (2002). Research methods in anthropology: Quantitative and qualitative approaches, (3^rd). Walnut Creek, CA: Alta Mira Press.

Byng, R., Norman, I., Redfern, S., & Jones, R. (2008). Exposing the key functions of a complex intervention for share care in mental health: Case study of a process evaluation. BMC Health Services Research, 8, (247). doi: 10.1186/1472-6963-8-274.

Lee, B. R., Munson, M. R., Ware, N. C., Ollie, M. T., Scott, L. D., & McMillen, J. C. (2006). Experiences of and attitudes toward mental health services among older youths in foster care. Psychiatric Services, 57, (487-492). doi: 10.1176/appi.ps.57.4.487.

2) Kimberly Frederick

Topic 4 DQ 1 (Obj. 4.3)

Qualitative research methods are used to discover the why and how of psychological theory. It is driven toward explorative aspects of understanding behavior and focuses on possibilities and potentials that are underlining theoretical applications and measures. As stated, “Most qualitative research designs are not necessarily intended to generalize to a larger population, but rather explore, describe, or explain the richness and complexity of an issue with a small and unique sample.” (Sheperis et al., 2017) Some example of these uses can be found in counseling research using families, couples, and small groups of children. When using traditional measures to understand data that is collected in quantitative form, counselors may see the nee to address more philosophical understandings of the intended focus. Using qualitative methods that attempt to collect data that cannot be observable or measured objectively. According to Sheperis et al., “To collect in-depth data, qualitative researchers normally gather information by means of (a) detailed interviews of subjects, (b) participation in the setting where the phenomena exist, (c) direct observation of subjects, and (d) analysis of documents and other existing materials. (Sheperis, 2017)

An example of qualitative data to be used in family therapy would be approached first gathering information on the focus topic, for instance, families that are experiencing behavioral effects after transitioning their children to homeschooling after the 9^thgrade. Once the counselor has gathered information that quantifies what, when, and where (which is usually gathered in large group study research), the counselor develops a group of individuals whom have experience emotional or behavioral effects from issues generated by the focus topic. Whether in a group of families or in the family sessions with each family, the counselor will begin to try to understand the why and how of causation to the topic. How is it effecting the human interaction processes?

References:

Sheperis, C., Young, J., & Daniels, M. (2017). Counseling research: quantitative, qualitative, and mixed methods (2^nd ed.). Upper Saddle River, NJ: Pearson.

3) John Gallegos

Topic 4 DQ 2 (Obj. 4.1 and 4.4)

Hello Everyone,

Statistical significance is was the only way researcher would analyze data. When something is considered significant they are saying the probability of null hypothesis being true or there is a chance that the finding is highly probably and possible. This method doesn’t give magnitude or the size of its effect on a given variable (Pintea, n.d., p.102). Later effect size was added to account for the strength of the relationship or used in clinical significance. A large effect size should have clinical significance rather than statistical significance (Pintea, n.d., p.104). On the other hand, clinical significance has effect of a value. For example, a client has gone from “dysfunctional to a functional” member of society after treatment (Pintea, n.d., p.105). there is the clinical perspective that is coming from the researcher and that of the client which are supporting the statement of clinical significance.

If there was a study done that most people prefer Coke over Pepsi, there would be a need to find out the size of the study to account for the number of people in the a given population. The number of sample participants would be a house hold of 5 members like Coke over Pepsi. The effect size would be too small to make a generalized or a significant finding.

The other statistical evaluations can be a mixed method which focuses on improvement and recovery. The Jacobson-Truax method is the way a person changes from where they were (dysfunctional) to a normal state of functioning (Pintea, n.d., p.108). The differences can be seen in the sample size and statistical analysis after collecting the data. Practical significance is have become from that of effect size and the choices of variation that us more conventional (Thompson, 2002, p.65).

References:

Pintea, S. (n.d.). The Relevance of Results in Clinical Research: Statistical, Practical, and

Clinical Significance. Journal of Cognitive and behavioral

Psychotherapies,10(1), 101–114. Retrieved from https://search-ebscohost-

com.lopes.idm.oclc.org/login.aspx?direct=true&db=edswss&AN

=000276729100008&site=eds-live&scope=site

Thompson, B. (2002). “Statistical,” ’practical’, and “clinical”: How many kinds of significance do

counselors need to consider? Journal of Counseling & Development, 80(1), 64–71.

https://doi-org.lopes.idm.oclc.org/10.1002/j.1556-…