Read the case study, Revitalizing a Brand.Use the Internet or Strayer library to research the branding and communication strategies of one health services organization that is similar to the health services organizations mentioned in the case study.

Assignment Instructions

Write a 4–6 page paper in which you:

1. Describe the current marketing communication, identity, and brand position of Plaza Home Health Services.
2. Conduct a Strengths, Weaknesses, Opportunities, Threats (SWOT) analysis associated with the current marketing communication, identity, and brand position of Plaza Home Health Services.
3. Assess the importance of benchmarking in Plaza Home Health Services’ development and implementation of an effective brand strategy (marketing communication, identity, and brand position).
4. Compare branding and communication strategies of a similar health services organization with that of Plaza Home Health Services. Determine whether or not Plaza Home Health Services should apply additional best practices to its current branding and communication strategies. Provide a rationale and support for your response.
5. Use at least five quality academic resources. Note: Wikipedia and other Websites do not qualify as academic resources.

  

Prevention and Advancement is very important to the patients and providers 

Write a two page paper on why prevention and advancement are so important to patients and to providers. Also explain how managed care has changed and will continue to change in the future.

In all, this paper will be approximately 8-10 paragraphs, including an introduction and conclusion. Your writing must be in APA format as well as cited and double spaced.

Responses:

1. Click Reply when in a post to nest your responses under that main post. 
2. Your post must be highly organized, thorough and accurate.
3. Advance the discussion or extend discussions already taking place.
4. Responses must add new information not previously discussed. Pose new possibilities or opinions not previously voiced. Consider new factual information tied with critical thinking. Interesting and current research on the topic.
5. Do not simply summarize another student’s post and agree/disagree. Consider starting out posts with, “A research article I found said, Did you know, 3 things I found interesting were…”
6. How to Post: Click Reply when in a post to nest your responses under that main post. 

Nutrients are taken in orally. Nutrients are used by the body for repair, growth, and energy. Lipids, minerals, carbohydrates, vitamins, proteins, and water are the six major classes of nutrients. Macronutrients consist of carbohydrates, lipids, proteins, and water. Macronutrients must be ingested in large quantities to be affective. Vitamins and minerals are micronutrients. Micronutrients affect the body through small doses.

Nutrients are any substance taken orally that could be used by the body. There are many different forms of nutrients. All the food and liquid a person could take in are usually nutrients. When a person eats vitamins, these are micronutrients. Macronutrients are the every day food that you eat. Nutrients consist of macronutrients, micronutrients, and essential nutrients.

When a person eats three meals a day, those three meals are considered macronutrients. When a person takes in vitamins, they are micronutrients. I would only assume that when I take my daily medication it could be considered a micronutrient.

 Saladin, K. (2018). Anatomy & Physiology The Unity of Form and Function, eighth edition. New York: McGraw Hill Education.

have been asked to provide a presentation to your organization’s executive board about the importance of the provider–patient relationship. As you prepare your presentation, consider the following prompts to guide you:

• What is the provider–patient relationship? 
• How can the provider–patient relationship be preserved?  
  • Provide an example.
• How can a provider–patient relationship be severed?  
  • Provide an example.
• What are the legal ramifications of not correctly disestablishing the provider–patient relationship?

Create a PowerPoint presentation of 6–8 slides, not including title and reference slides, with 150–300 words of speaker notes per slide. Cite at least 2 scholarly references published within the last 5 years, and use APA-style formatting.

  Conduct a case study analysis 

The Electronic Medical Record: Efficient Medical Care or Disaster in the Making?

Dale Buchbinder

You are the Chief Information Officer (CIO) of a large health care system. Medicare has mandated that all medical practices seeking Medicare compensation must begin using electronic medical records (EMR). Medicare has incentivized medical practices to place electronic medical records in their offices by giving financial bonuses to medical practices that achieve certain goals. These EMR systems are supposed to allow communication between practitioners and hospitals, so medical information can be rapidly transferred to provide more efficient medical care. The EMR will enable physicians to allow access to the records of their patients by other providers. Eventually these records are supposed to be easily accessed so any physician or hospital will have complete medical information on a patient.

The physician practices in your health care system have been mandated to use the Unified Medical Record System (UMRS). The UMRS was designed by a central committee; all hospital-owned physician practices have been mandated to use the system. As part of the incentives, Medicare will add dollars back to each practice when they meet goals for reaching meaningful use (MU). MU has been defined by the U.S. Department of Health and Human Services (n.d.) as “using certified electronic health record (EHR) technology to:

•    Improve quality, safety, efficiency, and reduce health disparities

•    Engage patients and family

•    Improve care coordination, and population and public health

•    Maintain privacy and security of patient health information.”

It is a step-by-step system requiring “electronic functions to support the care of a certain percentage of patients” (Jha, Burke, DesRoches, Joshi, Kralovec, Campbell, & Buntin, 2011, p. SP118).

One of the hospitals in your system has many primary care and specialty practices; however, the UMRS system was designed primarily for the primary care practices. The committee that developed UMRS did not take into account the needs of the specialty practices, which are significantly different from the primary care practices. This issue has been brought to the forefront by several medical specialists who have stated UMRS is not only cumbersome, but also extremely difficult to use. UMRS also does not give the specialist the information he needs. Specialists noted that after UMRS was implemented, it took them approximately 10 to 15 minutes longer to see each patient. Since an average day for a specialist consists of seeing between 20 and 25 patients, adding 10 to 15 minutes per patient adds 200 to 250 additional minutes, or 3 to 4 hours more each day. And, the physician cannot see the same number of patients each day. In reality, this represents a 30% decrease in productivity because of the amount of time it takes to use UMRS. Now the specialist office schedules constantly run significantly later than they should, and patients become unhappy and impatient. Several of the specialists reported that a number of patients have gotten up and left without being seen. In short, the mandate to use UMRS has impacted the efficiency and productivity of the subspecialists and specialists, further decreasing revenues for the system.

In addition, all of the physicians have complained the UMRS does not communicate well with other electronic medical record systems, or even the hospital’s own patient information systems. There is no real integration of the medical databases as intended, levels of meaningful use are unclear, and in some areas, difficult to achieve, again because the UMRS was tailored to primary care practices’ prescribing patterns. Specialists, particularly surgeons, do not write a large number of prescriptions. Surgeons have been mandated to write electronic prescriptions to reach meaningful use; however, in many cases this is not appropriate for surgical patients.

All of these issues and concerns were reported to the central committee that created UMRS in response to federal mandates and financial incentives. The committee responded it cannot modify the system to make it more friendly to specialists and subspecialists, despite the fact that procedures performed by the subspecialists account for substantial revenues. Revenues are down and the morale of the specialists and subspecialists has plummeted to the point that many are talking about taking early retirement or leaving the system. Still, the committee refuses to fix the problems. Since you are the CIO of the entire health care system, the situation is now in your hands. What will you do?

Discussion Questions

1.    What are the facts in this situation?

2.    What are three organizational issues this case illustrates?

3.    What are the advantages and pitfalls to EMR? Should all types of practices be required to use the same system? What role should physicians play in selecting and developing an EMR system to fit their individual practices? Provide a rationale for your responses.

4.    Is there a way to bring consensus and standardize the EMR systems without alienating productive physicians who bring large revenues to the hospital? How can the dilemma of inefficiency and patient dissatisfaction be prevented? Create and present a plan for how EMR could be implemented in a system with multiple types of practices. Be sure to address the issues of physician specialty, productivity, and satisfaction, as well as patient satisfaction.

5.    What steps should the CIO take in the future to prevent these types of issues from occurring again? Provide your reflections and personal opinions as well as your recommendations and rationale for your responses.

ADDITIONAL RESOURCES

Borkowski, N. (2011). Organizational behavior in health care (2nd ed.). Sudbury, MA: Jones and Bartlett.

Buchbinder, S. B., & Buchbinder, D. (2012). Managing healthcare professionals. In S. B. Buchbinder & N. H. Shanks (Eds.), Introduction to health care management (2nd ed., pp. 211–247). Burlington, MA: Jones & Bartlett.

Cresswell, K., Worth, A., & Sheikh, A. (2012). Integration of a nationally procured electronic health record system into user work practices. BMC Medical Informatics and Decision Making, 12, 15.

Fallon, L. F., & McConnell, C. R. (2007). Human resource management in healthcare: Principles and practices. Sudbury, MA: Jones and Bartlett.

Hudson, J. S., Neff, J. A., Padilla, M. A., Zhang, Q., & Mercer, L. T. (2012). Predictors of physician use of inpatient electronic health records. American Journal of Managed Care, 18(4), 201–206.

Jha, A., Burke, M., DesRoches, C., Joshi, M., Kralovec, P., Campbell, E., & Buntin, M. (2011). Progress toward meaningful use: Hospitals’ adoption of electronic health records. The American Journal of Managed Care, 17(12 Spec No.), SP117–SP124.

Mandl, K., & Kohane, I. (2012). Escaping the EHR trap—The future of health IT. The New England Journal of Medicine, 366(24), 2240–2242.

Morrison, E. E. (2011). Ethics in health administration: A practical approach for decision makers (2nd ed.). Sudbury, MA: Jones and Bartlett.

Shen, J. J., & Ginn, G. O. (2012). Financial position and adoption of electronic health records: A retrospective longitudinal study. Journal of Health Care Finance, 38(3), 61–77.

Tiankai, W., & Biedermann, S. (2012). Adoption and utilization of electronic health record systems by long-term care facilities in Texas. Perspectives in Health Information Management, 1–14.

U.S. Department of Health and Human Services. (n.d.). EHR incentives & certification: Meaningful use definition & objectives. Retrieved from http://www.healthit.gov/providers-professionals/meaningful-use-definition-objectives

Yan, H., Gardner, R., & Baier, R. (2012). Beyond the focus group: Understanding physicians’ barriers to electronic medical records. Joint Commission Journal on Quality & Patient Safety, 38(4), 184–191.