3 4 page paper case 3 1 quot the global branding of stella artois quot

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Read Case 3-1 “The Global Branding of Stella Artois”.

*Using concepts, theories, and terms from the corresponding Chapter discuss the following:

1. Does Interbrew need any Global Brand?

2. What role should the internet play in developing Stella Artois as a global brand?

3. Does Stella Artois appear to be the right choice as the company’s flagship brand?

Your paper should include a brief executive summary, 900-1200 words or (3-4 pages), and a recommended course of action.