its a case study 4

by

The Case Study for units 9 & 10 is “MacEwan Goes Global: Internationalization at a Canadian School of Business”

  1. How can Dean Elford define “internationalization” for her college and, more specifically, the School of Business?
  2. Conduct a PEST analysis and a SWOT analysis for the School of Business’s internationalization.
  3. Develop three strategic goals for the College and School of Business.
  4. What metrics should the College and School of Business use to measure its performance.