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Based on the business plan you created in MBA 560: Marketing and

Strategy, describe the impact of those factors of change identified in

your discussion posting this week. Identify key obstacles/opportunities

that necessitated the changes and the nature of changes made in the

related industry. The assessment should include a section on both the

enabling factors and the inhibiting factors that drove the change. The force field analysis

technique can be used to help illustrate this concept [The captioned

version of the video located in this document may be accessed in the

following link: MBA-690 Force Field Analysis (CC)]. . The related article and video in the module resources can help you with this concept.

Note: 1-2 pages