in this paper you will describe the marketing mix the 4ps strategy the company uses to position their product in the market place if your company is employing a tailored target market strategy be sure to describe the different marketing mix compone

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My company is AMC movie theaters and I just have to do the Place part. I have added the points for place.

Place Strategy

  • What distribution strategy does the firm employ?
  • Describe the channel of distribution used for the product.
  • Do they utilize any of the vertical marketing systems we discussed?
  • Are there any key collaborators the company utilizes (brokers, agents, distributors, wholesalers? What value do they bring to the value chain?