assignment 3 part c your marketing plan 7
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Points: 280 |
Assignment 3: Part C: Your Marketing Plan |
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Criteria |
Unacceptable Below 70% F |
Fair 70-79% C |
Proficient 80-89% B |
Exemplary 90-100% A |
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1. Describe or list the feedback you received on Part B of your marketing plan. Explain how you will use the feedback to improve your plan. Weight: 10% |
Does not describe feedback received. |
Satisfactorily describes or lists feedback received. |
Adequately describes or lists feedback received. |
Accurately describes or lists feedback received. |
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2. Develop the company’s pricing and distribution strategy. Weight: 10% |
Did not submit or incompletely developed the company’s pricing and distribution strategy. |
Partially developed the company’s pricing and distribution strategy. |
Satisfactorily developed the company’s pricing and distribution strategy. |
Thoroughly developed the company’s pricing and distribution strategy. |
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3. Develop the integrated marketing communications plan most relevant for your product / service and audience. Develop your message strategy. Develop your media strategy. Weight: 20% |
Did not submit or incompletely developed the integrated marketing communications plan most relevant for the product / service and audience. Did not submit a message or media strategy. |
Partially developed the integrated marketing communications plan most relevant for the product / service and audience. Partially submitted a message and media strategy. |
Satisfactorily developed the integrated marketing communications plan most relevant for the product / service and audience. Satisfactorily submitted a message and media strategy. |
Thoroughly developed the integrated marketing communications plan most relevant for the product / service and audience. Thoroughly submitted a message and media strategy. |
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4. Develop your public relations, sales promotion, and personal selling plan most relevant for your product / service and audience. Weight: 20% |
Did not submit or incompletely suggested the public relations, sales promotions, and personal selling plan most relevant for your product / service and audience. |
Partially suggested the public relations, sales promotions, and personal selling plan most relevant for your product / service and audience. |
Satisfactorily suggested the public relations, sales promotions, and personal selling plan most relevant for your product / service and audience. |
Thoroughly suggested the public relations, sales promotions, and personal selling plan most relevant for your product / service and audience. |
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5. Develop your online and direct marketing plan most relevant for your product / service and audience. Weight: 10% |
Did not submit or incompletely suggested the online and direct marketing plan most relevant for your product / service and audience. |
Partially suggested the online and direct marketing plan most relevant for your product / service and audience. |
Satisfactorily suggested the online and direct marketing plan most relevant for your product / service and audience. |
Thoroughly suggested the online and direct marketing plan most relevant for your product / service and audience. |
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6. Develop your social responsibility / cause related marketing plan most relevant for your product / service and audience. Weight: 10% |
Did not submit or incompletely suggested the social responsibility / cause related marketing plan most relevant for your product / service and audience. |
Partially suggested the social responsibility / cause related marketing plan most relevant for your product / service and audience. |
Satisfactorily suggested the social responsibility / cause related marketing most relevant for your product / service and audience. |
Thoroughly suggested the social responsibility / cause related marketing plan most relevant for your product / service and audience. |
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7. Citations and References / Information Literacy / Integration of Sources Weight: 10% |
Lack of in-text citations and/ or lack of reference section. Serious errors in the integration of sources, such as intentional or accidental plagiarism. |
In-text citations and references are provided, but they are only partially formatted correctly in APA style. Does not meet the required number of references; some or all references poor-quality choices. Sources are partially integrated using effective techniques of quoting, paraphrasing, and summarizing. |
Most in-text citations and references are provided, and they are generally formatted correctly in APA style. Meets number of required references; all references high-quality choices. Sources are mostly integrated using effective techniques of quoting, paraphrasing, and summarizing. |
In-text citations and references are error free and consistently formatted correctly in APA style. Exceeds number of required references; all references high-quality choices. Sources are consistently integrated using effective techniques of quoting, paraphrasing, and summarizing. |
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8. Clarity, Writing Mechanics, Grammar, and Formatting Weight: 10% |
Information is confusing to the reader and fails to include reasons and evidence that logically support ideas. Serious and persistent errors in grammar, spelling, punctuation, or formatting. |
Information is partially clear with minimal reasons and evidence that logically support ideas. Partially free of errors in grammar, spelling, punctuation, or formatting. |
Information is mostly clear and generally supported with reasons and evidence that logically support ideas. Mostly free of errors in grammar, spelling, punctuation, or formatting. |
Information is provided in a clear, coherent, and consistent manner with reasons and evidence that logically support ideas. Error-free or almost error-free grammar, spelling, punctuation, or formatting. |
Assignment 3: Part C: Your Marketing Plan
Worth 280 points
For this assignment, you will conclude your marketing plan by developing your hypothetical company’s pricing and distribution strategies, and integrated marketing communications plan.
Note: You should create and/or make all the necessary assumptions needed for the completion of this assignment.
Instructions
Create the third part of your marketing plan:
- Describe or list the feedback you received on Part B of Your Marketing Plan. Explain how you will use the feedback to improve your plan.
- Develop the company’s pricing and distribution strategy.
- Develop the integrated marketing communications plan most relevant for your product/service and audience. Develop your message strategy. Develop your media strategy.
- Develop your public relations, sales promotion, and personal selling plan most relevant for your product/service and audience.
- Develop your online and direct marketing plan most relevant for your product/service and audience.
- Develop your social responsibility/cause-related marketing plan most relevant for your product/service and audience.
- Use at least three academic resources that address sustainability and monitoring of effective marketing plans and determine the applicability for your hypothetical company. These resources should be industry-specific and relate to your chosen product/service.
Note: Wikipedia and other Websites do not qualify as academic resources.
Your assignment must follow these formatting requirements:
- Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
- Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length of 8 – 12 pages.
The specific course learning outcomes associated with this assignment are:
2. Evaluate the marketing strategies used to create/communicate customer value.
d. Analyze integrated marketing communications and its relationship to advertising strategy.
3. Create an effective marketing plan.
a. Develop recommendations based on market analysis and strategy.
c. Develop dynamic strategies for competing.
d. Develop branding strategies for new products or services.
e. Develop pricing strategies and distribution channels for products or services.
f. Develop a fully integrated marketing communications plan for products or services.
Grading for this assignment will be based on answer quality, logic/organization of the paper, and language and writing skills, using the following rubric found here.
Feedback from Assignment 2, Part B:
Hi Willie,
Great job! Your company is developing quickly. You did well providing relevant feedback for improvement. Most of the sections were complete, just a few misses. Please see feedback in the rubric. Overall, well done!
You accurately described the feedback you received. You sufficiently explained how the feedback will be used to improve the marketing plan.
Brand Strategy: Very good and thorough with rationale. You described your branding strategy and the brand promise that your hypothetical company will provide to your customer. You included your brand name and rationale for that name. You created an original logo. You wrote an original slogan. An appropriate brand extension was provided.
Target Market: Both the primary and secondary target markets are relevant and justified. You used all the relevant bases of segmentation to describe your target market.
Positioning Statement and Perceptual Map: The perceptual map clearly shows where you fall within the competition. Your positioning statement is relevant and includes the statement of who you are talking to, who you are better than and why you are better than them.
Consumer Behavior: You showed a great use of scholarly resources to validate your target market’s consumer behavior while tying the behavior to your brand name, slogan, brand extension, and positioning statement. This explains how your branding elements will create the need recognition to begin the first phase of the buying process.
References and Citations: You provided the
appropriate number of four (4) or more academic peer reviewed
references, and showed a clear understanding of an academic reference.
All APA formatting is correct.
Overall, I really like the way that you wrote your paper. It was clearly written, and very well-organized, which made it very easy to follow your analysis.
Willie, I appreciate you taking the time to review my feedback.
Remember, if you have any questions or concerns, please email me at
Jingyun Zhang
