company business 500 words

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I am doing a research on “Look sharp store mount wellington, Auckland, NewZealand”.

My research aim is to improve the “customer journey. or you can say how to attract the customer”

For that, I need following points

Introduction of company – 2-3 lines

Problems at company related to customer experience ( with reference )

SWOT analysis of Company ( with references… from where you come to know that it is strength of company or weakness….)