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Please read the case provided (APPLE INC) and answer all questions below thoroughly (min. 300 words)

1. Is Apple a successful company? Justify your answer (compare Apple’s financial performance with its main competitors). 2. What are the main sources of its success? (Value chain, resources? valuable/rare/difficult to imitate/difficult to substitute?)

You need to draw from theories and concepts rather than using common sense.

Once you are done, please send me the file and I will send you one of my classmates’ post for you to reply.