finish the email essay dashboard and short answer
(1) Email-essay:
When you make a decision, it is critical to answer:
- What is the desired outcome?
- How will that outcome be measured / monitored?
For this week’s essay, you will write an email to your boss describing the desired outcome for the decision made in one of the cases (Salesforce, Netflix Prize, Netflix) and how that outcome will be measured. Specify:
- what metrics/KPIs will be used and why
- any targets for those metrics/KPIs
- what it means if a particular metric goes up or down
- what teams should have access to / be responsible for monitoring which KPIs
An example from previous session: ALY_6100_Week_5_Assignment_Email_Anita_Lok.pdf 
Other requirements:
- Use in line citations where appropriate
- Include a reference list/bibliography
- Minimum 2 references (including book and case study)
- Minimum 300 words
(2) Slides: 2 Dashboard Mock-ups
This week in class we reviewed how companies track and visuals key metrics and KPIs in constantly updated dashboard. Based on this week’s email-essay and your knowledge of the Salesforce or Netflix case, mock up 2 project dashboards for two different teams monitoring the results of this project. For example, for Salesforce, you could make a dashboard for the executive team and the HR team.
You can use PPT, drawing or vector graphics software, or even hand draw the mock up (take a clear pic for your submission). Please submit your mock ups as one file, e.g. PDF or PPT.
If you need some help imagining what a dashboard mockup might look like:
- Refer to example dashboards from Zignal Labs above
- For websites, simple mock ups are called wireframes
- An example from a previous session ALY_6100_Week_5__Recommendation_Anita_Lok.pdf
(3) Short Answer: Explain Dashboard mock-ups
For your short answer this week, you’ll describe your dashbaord mock-ups. Please include:
- Definitions of the KPIs/metrics you included in your 2 dashboard mock-ups
- Why you included each KPI/metric
- Why a metric was on one or both dashboard
- Why you choose to display the metric in the way you choose
Other requirements:
- Use in line citations where appropriate
- Include a reference list/bibliography
- Minimum 2 references (including book and case study)
Examples are included below, tell me if you need any extra materials.
Video: https://www.youtube.com/watch?v=E91bGT9BjYk
Reading: https://www.perceptualedge.com/articles/visual_business_intelligence/save_the_pies_for_dessert.pdf
Example of dashboard: https://zignallabs.com/solution/communications-and-pr/ , https://zignallabs.com/solution/cco-and-cxo/
