For the past few weeks, we have identified marketing techniques, personal branding and created a SWOT Analysis. Now it’s time to use all of these concepts in a “real world” scenario.

Please develop a marketing plan for a healthcare facility that was recently cited by the OIG (Office of Inspector General), or has been investigated by a journalist (eg., newspaper article, journal). The marketing plan must include a cover page, reference page and must be completed using Microsoft PowerPoint.

Please answer the following items in your marketing plan:

1. Organizational Summary – Explain why the company is in trouble
2. Analysis of the External Environment – (Public perception, economy)
3. Threats and Opportunities                                                          
4. Marketing Goals and Objectives                                    
5. The Target Market
6. Competition – List possible competitors                                               
7. Marketing Strategy                                                           
8. Action Programs (Marketing tactics)                        
9. Budgets – How much money do you think this would cost?