hospitality strategy design and execution seminar 2

1.Cover Page (Use template provided with this assignment)

2.Situational Analysis (1 to 2 pages)

a.This is a synopsis of the case. Briefly summarize the case in your own words and evaluate the internal and external issues that are being faced.

3.SWOT Analysis (Use the SWOT template provided with this assignment)

a.Select 3 for each category. Write the statement and provide a brief rational for the statement.

4.Development of Strategies (2 to 3 pages)

a.Use the Strategies in Action PowerPoint document and Identify (3) three strategies that Nine Dragons can pursue. These strategies should be developed based on the information from the situational and SWOT analysis.

b.Identify the type of strategy from the document and explain the specific strategy you would pursue

5.SWOT Strategy Matrix

Using the strategies discussed in the previous step, complete a SWOT Strategy Matriz using the SWOT strategy Template provided.

6.QSPM

Select two strategies from the previous step and complete a QSPM matrix to determine which the best strategy to pursue is. Use the QSPM template provided.

Discuss why this strategy would succeed, identify internal or external issues that would be a challenge in implementing this strategy, and discuss consequences of the strategy failing.

7.Formatting

a.Follow MLA guidelines for research and formatting. All sections must be in order. Excel templates must be copy and pasted into the document (select the image option when pasting).

（copy all excel information in the Word document ）