mkt305 week 6 discussion and responses

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“Consumer Behavior Blog Post – Does my behavior link to yours?” Please respond to the following:

  • As stated in the textbook, the motivation to belong is an important part of human life. Consumers are generally social creatures who desire contact and affiliation with others. As a result, consumers often belong to a number of formal or informal groups. These groups can exert significant influence on consumer behavior. Go to LinkedIn, and create a LinkedIn account if you have not already done so (see “LinkedIn 101” for more details). In this week’s blog post, discuss two to three (2-3) methods in which a business could use LinkedIn to influence consumer behavior. (Hint: See Chapter 8 in the textbook for more details).
  • Your blog entry should be approximately two to three (2-3) paragraphs in length. Additionally, be sure to respond to the blog entries created by two (2) of your peers.

RESPOND TO THESE POSTS AS WELL:

Ramsey

RE: Week 6 Discussion

COLLAPSE

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Our textbook defines social media marketing as the application of using social media to generate consumer interest in a service, idea or a product. (pg 169)

LinkedIn is a professional social network- this type of network is a place that like-minded people can share common interest. Because information, attitudes and behaviors are shared- consumers can use this to make their decisions. The text defines this as informational influence.

Social power is defined as the ability of an individual or a group to influence others- this power can be used to influence consumers toward certain products.

Based on the link you posted- LInkedIn provides a platform for sharing your professional story that can build trust in your company. It allows you to boost your companies brand and network- which can attract new business and hire top talent. These are ways companies on LinkedIn can influence consumer behavior.

AND THIS ONE

Seaton

RE: Week 6 Discussion

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Hello Professor Pinsk and Classmates,

Group Influence is the first that comes to mind when I think of LinkedIn. The group is professional (formal) and by invitation or accept or ignore. This is considered a primary group in my circle of professional media friends.

I have several former employers that are in my network and I search the profiles and pages to see the company that they are working at presently. As a consumer I get information on what is going on with that business and its products, if I have questions I reach out to my friends for answers. If interested I go to the store and shop. This is expert power.

Companies use LinkedIn for recruitment. I have several recruiters on my page and keep in contact with each of them. Some of them work for small businesses and others work for larger companies. Each serve a purpose to me as a consumer as I do to them. This is informational influence. There are times when a consumer needs additional information to get the best value for their money.

LinkedIn is a professional website that can help professionals to network with each other and different companies. Recruiters are constantly looking for professionals that are also looking to advance their careers. You can find old friends or co-workers that have changed jobs and are searching for someone to fill a position or certain role that you are qualified to fill.

Jackie