mod 3 class discussion online distribution

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Full question on the attached document:

Differentiation

The quality of service provided by a company has been shown to affect consumer loyalty. Better service equates to loyal customers.

WEEK 1 DISCUSSION POST

The eight dimensions of service quality are reliability, assurance, performance, responsiveness, extended services, empathy, appearance, and reputation.

  • Provide a brief introduction to the company with which you are working.
  • Using the dimensions of service quality, develop a strategy to differentiate the company.

This post should be 200-300 words in length. Since you are engaging in research, be sure to cite in the body of the post and add a reference list in APA format.