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1) Define the strategic sports marketing process and discuss the various elements in the strategic sports marketing process. Give specific examples from the text as well as from your experience.

2) Provide 3 examples of how you would measure growth in the sports marketing industry. What evidence do you have that the number of people participating in sports is growing? Use the Internet to find census data for how this might change 10 years from now.




Text

Shank, M.D., Lyberger, M.R. (2014). Sports marketing: A strategic perspective (5th ed.). Retrieved from https://www.vitalsource.com/

  • The full-text version of this e-book is available through your online classroom.