The Organization I have chosen is the MAYO CLINIC, the program we will be adding is Healthcare  Literacy and Advocacy Center.

Environmental Analysis – Perform a SWOT Analysis and Write an Environmental Analysis.

Use the SWOT Analysis table provided. Perform a SWOT analysis. A SWOT analysis helps determine performance gaps. It includes the following components:

·      Strengths

·      Weaknesses

·      Opportunities

·      Threats

Evaluate and include in the SWOT the impact of the following in the strengths, weakness, opportunities, and threat factors:

An assessment of the organization’s internal strengths and weaknesses.

An analysis of the industry for opportunities and threats.

Describe the organization’s present and prospective customers

Include in the SWOT

• Consumer and social
• Competitive
• Technological
• Economic
• Legal and regulatory

Submit the SWOT analysis as a Microsoft® Excel® attachment.

Write an Environmental Analysis: A 1,400- to 1,750-word report in which you explain the following sections.

• An evaluation of the external environmental analysis int the development of the strategic plan.
• Evaluate the organization’s ability to respond to internal and external changes and challenges.
• Identify the importance of Competitive Analysis
• Identify goals and objectives for a 3 to 5-year period and describe how each goal will be measured.

Cite at least 3 peer-reviewed, scholarly, or similar resources to support your information. Add references to the on-going reference page.

Format your paper according to APA guidelines. This includes an introduction, conclusion and reference page.