swot analysis tool
SWOT Analysis
- Objective: Learn and apply the SWOT tool: (strengths, weaknesses, opportunities, threats) to organize and communicate key strategic issues for a firm.
- See textbook chapter 6 (See textbook name below)
- Also, see the Situation Analysis file on the attachments.
- See examples provided on the attachments
- Submit a written analysis: ppt and word file approximately 2-3 single spaced pages. Bullet point and tabular formats must be added
- In the ppt you must have:
- Brief Company/Industry Overview(my industry is Beverages; such as Coca-Cola, PepsiCo, etc.) nun Alcoholic Beverages
- SWOT Analysis
- Strengths
- Weaknesses
- Opportunities
- Threats
- Key Take-Away’s
- References pageto cite all the information and pictures that used in ppt.
- Finally, each slid in ppt must include detailed notes about the point provided in the slide.
Textbook:
- Strategic Management: Planning for Domestic & Global Competition, 2015, by John A. Pearce, II, and Richard B. Robinson, Jr, Irwin/McGraw-Hill, 14th ed.