Option #1: Buckle and BKE Jeans: Communicating to Consumers through a Prop Metaphor

If you selected Option 1 of the Final Portfolio Project, then you will want to select this Critical Thinking Assignment to help you build your discussion and analysis: http://dx.doi.org.csuglobal.idm.oclc.org/10.4135/9781473937536 (Links to an external site.)

In your assignment, you must do the following:

• Compare and contrast 3 social media strategies that corporate brands use to communicate their message to potential customers

Requirements:

• You must include at least 3 scholarly sources in addition to the course required readings.
• Write a 3-4-page paper, not counting the required title and reference pages.
• Your paper must be formatted according to the CSU Global Writing Center (Links to an external site.). You can find additional helpful guides on making presentations in the CSU Global Library.