Building brand loyalty to a company is no longer about a single transaction. More often than not, brand loyalty is built through a series of touch points that involve the customer in a variety of ways. Companies  utilize sophisticated strategies and software to measure the impact of the customer experience on their brand loyalty.  In this reflection paper you will search out a company that you support and champion and discuss their approach to building brand loyalty. Besides your lived experience, you should do enough homework by finding articles about the company or by visiting their website that support the company efforts in building brand loyalty. 

Your paper should be a minimum of one page double spaced(but no more than two pages); Arial 12 point font; and one inch margins at the top and bottom. The assignment is worth 15 points: 5 points – format; 5 points – Spelling, grammar, and punctuation; and 5 points – content.  Be sure to save and upload your paper as a MS Word document in the following manner: