mkt315 week 6 discussion 1 and response

“Product Issues” Please respond to the following:

• Propose ways to ensure that product planning and channel management are aligned. Explain how you would measure whether or not your proposal produces the desired alignment.
• Analyze how channel management negatively or positively (or both) affects the four stages of the product life cycle. Provide an illustration of a specific product along with your analysis.

AND respond to this post directly:

Bowers

RE: Week 6 Discussion 1

Greetings Professor and class! In order to make sure to meet customer expectations and demand, you must plan to ensure that the planned production of the product is met with a functioning supply channel. Securing the proper transportation services to deliver said products is key. You also want to make sure that you’re producing enough product to meet the demand.