Structure of the Management Report ï‚· Non-anonymous cover sheet: This must contain the module title and code, assignment title, your name and ID number, name of your specific seminar tutor, submission date and word count ï‚· Executive summary: This should present a â€˜snapshotâ€™ of the report â€“ What did you find out? What conclusions have you drawn? [This will help you to start formulating the Executive Summary for your Summative.] 5 ï‚· Introduction: An introduction that places the organisation within context â€“ its financial status, operations (what it does), its proposed strategy and their key competitors. ï‚· An analysis of the organisation’s external business environment â€“ macro factors (PESTEL framework). ï‚· An analysis of the sector/industry through Porterâ€™s Five Forces model. ï‚· An analysis of the organisation’s internal business environment â€“ specifically the capabilities of the organisation. This will include the use of the VRIO framework. ï‚· A critical evaluation of the chosen company’s strategic position, based on an assessment of the organisation’s internal and external business environment using the appropriate frameworks â€“ SWOT/TOWS ï‚· Conclusions â€“ [What conclusions do you draw from undertaking the various examinations of the above topics/issues? This will help you to start formulating some of your conclusions for CW2 ï‚· References: These must be in the Harvard Format. Additionally there must be appropriate in-text citations throughout your work. [NOTE: You must seek out reliable and validated sources of information for your assignments â€“ Please refer to comments elsewhere in this document and other guides on the M002 Moodle pages.] ï‚· Appendices: No more than four pages in total.
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